The Work
At AMT IT Solutions, I wrote B2B content for enterprise IT products and services — a category notorious for turning readers away with jargon-heavy, spec-focused writing. My job was the opposite: to make network security, cloud computing, and robotic process automation feel relevant, readable, and actionable for Indonesian business decision-makers.
This role pushed me to develop a new muscle: researching deeply technical subjects, identifying what actually matters to a non-technical buyer, and building content pillars that served both SEO and genuine reader value. It's where I learned to write content that ranks and convinces.
What I Did
- 01Wrote 20+ SEO-optimized blog posts covering cyber security, cloud computing, ransomware, GRC, HCI, and RPA — each tailored to Indonesian enterprise buyers
- 02Created daily social media content across LinkedIn, Instagram, and Facebook for 6+ IT brands simultaneously
- 03Translated complex technical concepts — hyper-converged infrastructure, cognitive automation, zero-trust security — into accessible, benefit-led B2B copy
- 04Developed content pillars and keyword mapping frameworks to ensure consistent, strategically aligned messaging across all brands
- 05Built editorial calendars that balanced SEO priorities, product launches, and seasonal relevance across a multi-brand portfolio
Period
6 IT Brands, One Voice Strategy
Each brand had its own technical domain, target audience, and tone requirements — from Sangfor's network-focused enterprise clients to Gleematic's automation-first pitch to mid-market companies.
Blog Posts Written
These are representative titles from the published blog portfolio. Each post was researched, outlined, and written in Indonesian, optimised for relevant enterprise IT keywords.
Where the Content Lived
Context & Availability
This role predates my work at Erajaya Digital and represents an earlier stage of my writing career — one focused on B2B technical content rather than consumer-facing retail campaigns. The skills developed here (SEO keyword mapping, content pillar strategy, translating complex products for non-specialist buyers) directly inform how I approach campaign briefs today.
Published blog posts from this period are available on the AMT IT Solutions website at amt-it.com. Additional writing samples are available upon request.