Wine Retail Singapore Market English Content Anomali Studio

Winehours — Wine Retail (Singapore)

English content for a Singapore-based wine retailer — Instagram captions, promotional campaigns, wine reviews, and educational content. Written for a sophisticated wine audience.

2021 Winehours · Singapore 15+ posts
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Winehours is a Singapore-based fine wine retailer — offering curated wines from around the world to a sophisticated audience. As their content writer at Anomali Studio, I produced English-language social media content — from promotional campaigns (Mayday, Mid Year Sale) to wine education (storage tips, food pairing) and customer reviews. Every post balanced commercial goals with wine culture.
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Selected Work

Five posts, five approaches

Click any post to see the full caption, mockup, and copy notes.

01
Promo April 2021

Mayday Promo — Discount up to 20%

Promo Mayday untuk produk Blackbird, Priest Ranch, dan Tuckbeckstoffer Mad Hatter. Diskon hingga 20% sampai akhir Mei 2021.

Post Info
Client
Winehours
Platform
Instagram
Type
Promotional poster
Language
English
Instagram Mockup — Mayday Promo
W
winehours
Singapore
⋯
Mayday Promo
Discount up to 20%
Blackbird · Priest Ranch · Tuckbeckstoffer Mad Hatter

winehoursHello Wine Lovers!

Labor day is approaching — May Promo alarm is ringing and design for you

Don't miss out our Mayday Promo, applies to all selected products!

You can get special discount for bulk purchase that lasts until end of May.

Visit our website winehours.com

#winehours #redwine #winehourssg #Maydaypromo #instawine #winestagram

Portfolio disclaimer: This is a design mockup created for portfolio showcase. The copy shown is the actual deliverable I wrote for Winehours at Anomali Studio. The visual design, layout, and presentation are illustrative — meant to show the copy in context, not to claim authorship of the design.
Full copy — Winehours April Additional.xlsx
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Winehours
Promo poster
April 2021

Mayday Promo — Discount up to 20%

Promo Mayday untuk produk Blackbird, Priest Ranch, dan Tuckbeckstoffer Mad Hatter — diskon hingga 20% sampai akhir Mei 2021.

Promo English Instagram

Judul

Winehours Mayday Promo

Deskripsi

Mayday Promo
Discount up to 20% for Blackbird, Priest Ranch and Tuckbeckstoffer mad hatter products only!
Last till end of May, 2021.

Caption

Hello Wine Lovers!
Labor day is approaching
May Promo alarm is ringing and design for you

Don't miss out our Mayday Promo, applies to all selected products!

You can get special discount for bulk purchase that lasts until end of May.

Visit our website @winehours.com

Hashtags

#winehours #redwine #winehourssg #instawine #winestagram #winetime #1976winehours #wine #winelovers #winetasting #finewinefinetime #discoverwinehours #Maydaypromo

Copy Notes
Kenapa post ini dipilih: Ini contoh promo copy yang urgency-driven tapi tetap elegan — "May Promo alarm is ringing", "Don't miss out", "Last till end of May". Perhatikan tone-nya: tetap sophisticated (cocok untuk wine audience) tapi tetap mendorong aksi. Ini yang bikin promo wine beda dari promo retail biasa.
02
Promo · Trivia April 2021

Mother's Day Promo — Reward Yourself

Promo Mother's Day — "Don't forget to pick up a bottle of wine for yourself. After all you deserve a fabulous wine experience!"

Post Info
Client
Winehours
Platform
Instagram
Type
Promo + Trivia
Language
English
Instagram Mockup — Mother's Day
W
winehours
Singapore
⋯
Mother's Day
Happy Mother's Day!
Don't forget to pick up a bottle of wine for yourself

winehoursMother's day is not too far away!

For all mothers out there, you can take some times from your busy lives to relax and reward yourself with a bottle of wine.

Get your fine wine from us only at winehours.com.

Happy Mother's Day!
Don't forget to pick up a bottle of wine for yourself. After all you only deserve the best!

#winehours #winemoments #mothersday #winehourssg

Portfolio disclaimer: This is a design mockup created for portfolio showcase. The copy shown is the actual deliverable I wrote for Winehours at Anomali Studio. The visual design, layout, and presentation are illustrative — meant to show the copy in context, not to claim authorship of the design.
Full copy — Winehours April Additional.xlsx
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Winehours
Promo + Trivia
April 2021

Mother's Day — Reward Yourself

Promo Mother's Day dengan angle self-reward — bukan cuma "beli untuk ibu", tapi "beli untuk diri sendiri".

Promo Trivia English

Caption

Mother's day is not too far away!
For all mothers out there, you can take some times from your busy lives to relax and reward yourself with a bottle of wine.

Get your fine wine from us only at winehours.com.

Trivia Option

Happy Mother's Day!
Don't forget to pick up a bottle of wine for yourself.
Afterall you deserve a fabulous wine experience!

Happy Mother's Day!
Don't forget to enjoy a bottle of wine for yourself.
Afterall you only deserve the best!

Hashtags

#winehours #redwine #winehourssg #instawine #winestagram #winetime #1976winehours #wine #winelovers #winetasting #finewinefinetime #discoverwinehours #winemoments #mothersday

Copy Notes
Kenapa post ini dipilih: Ini contoh emotional copywriting — bukan jualan hard-sell, tapi ngasih permission untuk self-reward ("you deserve the best"). Angle "reward yourself" ini lebih relatable daripada "beli untuk ibu" — karena target audience-nya adalah mothers themselves. Perhatikan pilihan kata: "fabulous wine experience" — elegan, bukan "diskon".
03
Wine Review April 2021

Wine Review — Robert Foley

Wine review dengan customer testimonial + wine rating by Vivino 4.3. Robert Foley Vineyards The Griffin 2016.

Post Info
Client
Winehours
Platform
Instagram
Type
Wine review + testimonial
Product
Robert Foley Vineyards — The Griffin 2016
Instagram Mockup — Wine Review
W
winehours
Singapore
⋯
Wine Review
Robert Foley
The Griffin 2016
Vivino rating 4.3 — a blend of Merlot, Petite Sirah, Petit Verdot, Syrah & more

winehoursThank you for your positive feedback, we are happy you say, you love the wines we provide. Appreciate your time to share to us!

For those of you who still cannot decide what kind of wine to pick, please don't hesitate to contact us. We can't wait to assist you!

Your satisfaction gives us motivation to provide the best.

Get your best wine only at @winehourssg!

#winehours #winereview #robertfoley #winehourssg

Portfolio disclaimer: This is a design mockup created for portfolio showcase. The copy shown is the actual deliverable I wrote for Winehours at Anomali Studio. The visual design, layout, and presentation are illustrative — meant to show the copy in context, not to claim authorship of the design.
Full copy — Winehours April Additional.xlsx
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Winehours
Wine review
April 2021

Wine Review — Robert Foley

Wine review dengan customer testimonial + wine rating by Vivino 4.3. Robert Foley Vineyards The Griffin 2016.

Wine Review Testimonial English

Caption

Thank you for your positive feedback, we are happy you say, you love the wines we provide. Appreciate your time to share to us!

For those of you who still cannot decide what kind of wine to pick, please don't hesitate to contact us. We can't wait to assist you!

Your satisfaction gives us motivation to provide the best.
Get your best wine only at @winehourssg!

Product Details

The Griffin Red Table Wine 2016 — 750ml
This year's blend is 38% Merlot, 18% Petite Sirah, 17% Petit Verdot, 11% Syrah, 9% Charbono, 5% Cabernet Sauvignon, and 2% other reds.

Wine rating by Vivino: 4.3

Hashtags

#winehours #redwine #winehourssg #instawine #winestagram #winetime #1976winehours #wine #winelovers #winetasting #finewinefinetime #discoverwinehours #winereview

Copy Notes
Kenapa post ini dipilih: Ini contoh social proof copywriting — pakai customer testimonial + rating Vivino 4.3 untuk bangun trust. Perhatikan strukturnya: thank you → invitation → CTA. Bukan hard-sell, tapi soft invitation ("we can't wait to assist you"). Wine audience suka pendekatan yang personal seperti ini.
04
Infographic Mei 2021

How to Store Wine — The Basics

Infographic edukasi cara menyimpan wine dengan benar — temperature, light, humidity, vibration, position.

Post Info
Client
Winehours
Platform
Instagram
Type
Infographic — educational
Language
English
Instagram Mockup — How to Store Wine
W
winehours
Singapore
⋯
Wine Education
How to Store Wine
Temperature · Light · Humidity · Vibration · Position

winehoursWe won't blame you if you like to stock up our fine wines! ;D

Now take a look at this quick guidance on how to store them properly.

#winehours #winestorage #winehourssg

Portfolio disclaimer: This is a design mockup created for portfolio showcase. The copy shown is the actual deliverable I wrote for Winehours at Anomali Studio. The visual design, layout, and presentation are illustrative — meant to show the copy in context, not to claim authorship of the design.
Full copy — Winehours Konten Plan 2021.xlsx
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Winehours
Educational infographic
Mei 2021

How to Store Wine — The Basics

Infographic edukasi cara menyimpan wine dengan benar — temperature, light, humidity, vibration, position.

Infographic Education English

Judul

How To Store Wine: The Basics To Get Right

Deskripsi

  • Temperature: 7-18 C is ideal for storing your wine.
  • Light: Make sure NO direct sunlight.
  • Humidity: The "ideal" humidity level is around 70%
  • Vibration: Keep it well away from excessive vibrations, such as washing machine.
  • Position: Keep your wines cork-sealed on their sides on horizontal racking until opened.

Caption

We won't blame you if you like to stock up our fine wines! ;D
Now take a look at this quick guidance on how to store them properly.

Hashtags

#winehours #redwine #winehourssg #instawine #winestagram #winetime #1976winehours #wine #winelovers #winetasting #finewinefinetime #discoverwinehours

Copy Notes
Kenapa post ini dipilih: Ini contoh educational content yang value-driven — ngasih tips nyata (temperature, light, humidity) yang berguna buat wine lovers. Perhatikan pembukaannya: "We won't blame you if you like to stock up" — ini conversational, kayak ngobrol sama teman, bukan instruksi formal. Edukasi + personality = engagement.
05
Infographic Mei 2021

Wine & Food Pairing — 7 Tips

Infographic edukasi wine & food pairing dengan 7 tips — dari acidity sampai sauce matching.

Post Info
Client
Winehours
Platform
Instagram
Type
Infographic — educational
Language
English
Instagram Mockup — Wine & Food Pairing
W
winehours
Singapore
⋯
Wine Education
Eat This, Not That!
7 tips to pair your wine with food — from acidity to sauce matching

winehoursAs much as pairing food and wine is well known complex, however the basics are simple to grasp. Here are the basic ones you can learn.

For more info about wine, visit our website. Link on bio!

#winehours #wineandfood #winehourssg

Portfolio disclaimer: This is a design mockup created for portfolio showcase. The copy shown is the actual deliverable I wrote for Winehours at Anomali Studio. The visual design, layout, and presentation are illustrative — meant to show the copy in context, not to claim authorship of the design.
Full copy — Winehours Konten Plan 2021.xlsx
W
Winehours
Educational infographic
Mei 2021

Wine & Food Pairing — 7 Tips

Infographic edukasi wine & food pairing dengan 7 tips — dari acidity sampai sauce matching.

Infographic Education English

Judul

Eat This, Not That! Here are tips to pair your wine with

Deskripsi — 7 Tips

  • The wine should be more acidic than the food.
  • The wine should be sweeter than the food.
  • The wine should have the same flavor intensity as the food.
  • Red wines pair best with bold flavored meats (e.g red meats).
  • White wines pair best with light-intensity meats (e.g fish or chicken).
  • Bitter wines (e.g red wines) are best balanced with fat.
  • It is better to match the wine with the sauce than with the meat.

Caption

As much as pairing food and wine is well known complex, however the basics are simple to grasp. Here are the basic ones you can learn. For more info about wine, visit our website. Link on bio!

Hashtags

#winehours #redwine #winehourssg #instawine #winestagram #winetime #1976winehours #wine #winelovers #winetasting #finewinefinetime #discoverwinehours #wineandfood

Copy Notes
Kenapa post ini dipilih: Ini contoh educational copywriting yang simple tapi berisi — 7 tips yang langsung bisa dipraktekkin. Perhatikan judulnya: "Eat This, Not That!" — catchy dan action-oriented. Wine pairing emang topik yang kompleks, tapi lo berhasil nyederhanain jadi 7 poin yang gampang dicerna.
Archive — 10+ More Posts
📱5.5 Super Sale — Blackbird, Priest Ranch, TuckbeckstofferMei 2021
📱International No Diet Day — Celebrate with WineMei 2021
📱Testimoni — What They Say About Our WineMei 2021
📱5 Meals to Pair With a Bottle of WineMei 2021
📱Promo Winehours — L'ecole Products up to 15%Mei 2021
📱Weekend Vibes — Voucher Code WEVIBES100Mei 2021
📱Memorial Day Sale — Save Up to 25%Mei 2021
📱Save by Six — Bulk Buy PromoJun 2021
📱Save More 6.6 Promo — 3/6/12 BottlesJun 2021
📱Austin Hope — 2018 Cabernet SauvignonJun 2021
📱Direct Winery Preorder — Dominus, Opus One, SpottswoodeJun 2021
📱Ornellaia Promo — Father's Day SelectionJun 2021
📱Mid Year Sale — Bulk Buy MadnessJun 2021
📱3 Days to Go — Promo ReminderJun 2021
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