Writing Portfolio · 2020–2026

3 Companies.
700+ Content Assets.
One Writing Discipline.

Across consumer tech, B2B enterprise IT, and multi-industry agency work — from short-form video and KOL scripts to landing pages, press releases, and crisis content. Bilingual in English & Bahasa Indonesia.

Erajaya Digital AMT IT Solutions Anomali Studio
700+
Content Assets
16
Content Clusters
3
Companies
6
Industries Covered
2
Languages
Featured Work 3
★ Flagship Campaign

Festival Belanja erafone (FBe)

2024–2025 · erafone · 6 content formats

Complete marketing content package for erafone's flagship annual campaign — taglines, SEO articles, content scripts, live scripts, WA blast, jingle, and teaser. Six content formats, one voice.

6
Content Formats
1.5mo
Duration
17
Documents
See full case study
From the campaign copy
"Biasanya kamu yang kasih kado pas ultah. Tapi sekarang beda! erafone yang ultah, kamu yang kebanjiran hadiah!"
— Script Highlight Promo FBe
★ CSR Campaign

erafone Jaga Bumi — E-Waste Movement

2023–2025 · erafone · Environmental Campaign

Campaign naming, brand identity, teaser scripts, education content, landing page copy, and impact reporting for Indonesia's first retail-led e-waste movement.

2,362
E-Waste Units
170k
Kg CO₂ Reduced
14
Provinces
See full case study
From the campaign copy
"HP, laptop, tablet, baterai, charger, dan semua gadget bekasmu adalah e-waste! Yuk, kelola e-waste dengan benar bersama Erafone Jaga Bumi."
— Jaga Bumi · Landing Page Copy
★ KOL Collaboration

NPI iPhone 15 IG Live — iBox Indonesia

Nov 2023 · iBox · Edric Tjandra & Patricia Gouw

Four IG Live scripts for iBox Indonesia's NPI iPhone 15 Pro & Pro Max launch — joint episodes with celebrity creators, plus solo POV versions tailored to each creator's audience.

4
Script Versions
45min
Session Length
2
Celebrity Creators
See full case study
From the script
"Halo Sahabat iBox Indonesia, apa kabar? Hari ini kita akan membahas tentang iPhone 15 Pro dan iPhone 15 Pro Max yang sebentar lagi akan launching di Indonesia."
— NPI iPhone 15 IG Live Script
All Companies 3
● Current 2022–2026 · 4+ years
Erajaya Digital

Content Strategist &
Copywriter

Sole content strategist for erafone, iBox, and Samsung by erafone — 700+ assets across every format, from short-form video and live commerce to crisis response and corporate press.

100+
Video Scripts
150+
KOL & Live
50+
Landing Pages
34
Press Articles
100+
Campaign Messaging
erafone Content Campaigns & Series iBox Samsung by erafone Press & Marketing
View full Erajaya portfolio 5 sub-clusters
02
2021–2022
AMT IT Solutions

B2B Tech Content Lead

Sangfor · Microsoft · HPE · Galvanize · Diligent

Content lead for enterprise IT — SEO articles, landing pages, and live commerce for 6+ partner brands. Bilingual (ID + EN).

SEO Blog Landing Page Social Media Script & Video Strategy
100+
SEO Articles
20+
Landing Pages
20+
Video Scripts
View AMT portfolio
03
2020–2021
Anomali Studio

Multi-Industry Writer

6 client verticals — wine retail, F&B, automotive, health & more

Agency-side writer across 6 client verticals — wine retail, F&B, automotive, home living, health, and wedding services. Bilingual (EN + ID).

Winehours (SG) Bakso Karawaci UPPF GOODE Qliniku LOL
6
Client Verticals
5
Formats
2
Languages
View Anomali portfolio

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