Campaigns Content Series Direct-Response Copy Brand Slogans

erafone Campaigns & Series — Full Archive

Complete campaign and content series portfolio for erafone — flagship campaigns, recurring content series, direct-response copy, and brand slogans. 2022–2026.

2022–2026 erafone · Erajaya Digital 4 clusters · 17 assets
📣
erafone runs campaigns at the scale of a national retail brand — flagship annual festivals, recurring content series, direct-response campaigns, and multi-channel touchpoints. This archive collects four clusters: flagship campaigns, content series, direct-response copy, and brand slogans. Each piece had to earn attention from an audience that's already scrolling.
01 · Campaigns 02 · Content Series 03 · Direct-Response Copy 04 · Brand Slogans
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Cluster 01

Flagship Campaigns — Festivals, Activations, Events

Annual flagship festivals, fitness campaigns, product-education event series, and trade-fair activations — each one a multi-format content package.

01
Flagship Campaign 2024–2025

Festival Belanja erafone (FBe)

Complete marketing content package for erafone's flagship annual campaign — taglines, SEO articles, content scripts, live scripts, WA blast, jingle, and teaser. Six content formats, one voice.

Campaign Info
Campaign
Festival Belanja erafone (FBe) · 2024–2025
Format
1.5-month shopping festival · erafone's anniversary
Assets
Taglines · SEO articles · Content scripts · Live scripts · WA blast · Jingle · Teaser · 17 documents
Taglines & Campaign Jargon — Selected
erafone Nambah Umur, Kamu Nambah Untung!
Spesial hari jadi, menangkan giveaway, cashback, dan hadiah eksklusif setiap hari!
erafone Merayakan, Kamu Memenangkan!
Dapatkan giveaway spesial, cashback, dan kejutan hadiah setiap hari!
erafone Yang Ultah, Kamu Yang Berlimpah Hadiah!
Pesta belanja makin meriah dengan promo & hadiah melimpah!
erafone Tiup Lilin, Hadiahnya Kamu Yang Ngabisin!
Sambut momen sekali setahun dengan promo dan hadiah yang gak tanggung-tanggung!
01
Short-Form Video · Highlight Promo

Script Highlight Promo FBe

FBe: erafone ultah, kamu bawa pulang hadiah

Highlight Points
  • Penawaran Terbatas OPPO hingga 15 JT
  • Platinum 50 beli IM3 harga 1 tahun, bisa pakai jadi 2 tahun
  • Tambahan diskon bank sd 1,5 jt + cicilan 0% hingga 24 bulan
  • Voucher belanja spesial hingga 1 juta
  • Speed deals diskon hingga 2,5 juta
  • Hadiah dari erafone cashback 100% tiap weekend
Script

Biasanya kamu yang kasih kado pas ultah. Tapi sekarang beda!

erafone yang ultah, kamu yang kebanjiran hadiah!

Yup, Festival Belanja erafone lagi berlangsung sekarang, dan promonya benar-benar sayang banget buat dilewatkan!

Dengerin baik-baik, ini dia deretan promo ultah dari erafone:

Ada penawaran terbatas OPPO sampai 15 Juta dan khusus pengguna IM3 Platinum, dapatkan Next Level Deal! Bayar harga 1 tahun langsung pakai untuk 2 tahun penuh!

Mau lebih hemat? Ada tambahan diskon bank sampai Rp1,5 juta, plus cicilan 0% sampai 24 bulan!

Eitss masih ada lagi! Voucher belanja sampai Rp1 Juta, Speed Deals diskon sampai Rp2,5 Juta, dan cashback 100% setiap weekend!

Yang paling seru, promonya ganti tiap 2 minggu! Ada promo untuk device & tablet, TV & laptop, sampai aksesoris & IoT.

Jadi, tunggu apa lagi? Belanja sekarang di Festival Belanja erafone dan manfaatkan semua promonya!

Copy Notes
Approach
FBe required content across the full format spectrum — from 8-word taglines to 1,500-word SEO articles, from 20-second teaser scripts to 60-minute live session scripts. The throughline: consistent brand voice that feels celebratory, warm, and benefit-led.
Selected from
17 documents across 6 categories: taglines, SEO articles, content scripts, live scripts, WA blast, jingle & teaser
02
Fitness Campaign · iBox Partner 2023

Fit Squad × Empire Fit — Campaign Content & Interview Brief

A two-part content package for iBox's Fit Squad program — 7 social media captions for the challenge campaign, plus the interview brief and guideline answers for the Empire Fit founder session.

Campaign Info
Campaign
Fit Squad × Empire Fit Club
Format
5-week fitness challenge · Apple Watch rings + bootcamp + story sharing
Assets
7 captions · 3 challenge pillars · 12 interview questions with guidelines
Selected Captions — 7 Items
1. Get your healthy body and better sport performance by doing this challenge!
2. Join the fun way to a healthier you! Calling all sport enthusiasts! We challenge you to get fit together!
3. Ikuti challenge-nya, menangkan hadiahnya! Cuma ikut challenge workout bisa berkesempatan mendapatkan 3 hadiah keren ini?
4. Sparing lebih sering biar makin semangat close your rings!
5. Look Fit, Feel Fit, Be Fit dengan ikutan Fit Squad Bootcamp!
6. Let's change other's lives by sharing your fit story!
7. It happened! Workout lebih seru bareng seleb favoritmu!
Challenge Pillars
Challenge 01 · Close Your Rings
  • 3,234 points · 98 pts × 33 days
Challenge 02 · Fit Squad Bootcamp
  • 150 points · 30 pts × 5 sessions
Challenge 03 · Share Your Fit Story
  • 50 points · 5 pts × 10 stories
Copy Notes
Approach
The captions lean into the community side ("Calling all sport enthusiasts!", "get fit together!"). The interview brief makes sure the founder conversation sounds like a real conversation — Q6 is the natural pivot where fitness advice ties to the product.
03
Event Series · Product Education 2022–2023

Erafone Tech Talk — Event Series Content

A content suite for Erafone's product-education event series — program naming, headline options, invitation copy, slide titles, and talking points across four product episodes.

Program Info
Program
Erafone Tech Talk · product-education event series
Episodes
iPhone 15 · MacBook · Smart Home · Apple Watch
Assets
8 naming options · Slide titles · Headlines · Video descriptions · Talking points
Naming Options — 8 Alternatif
Erafone Bedah Teknologi
Ngobrol Bareng Erafone
Bincang Tekno Erafone
Update Teknologi Erafone
Ngobrol Gadget Erafone
Erafone Teknopedia
Ngopdar by Erafone
Ngobras (Ngobrol Santai) Erafone
Smart Home — Judul Video Options
1. 4 Produk Smart Home Wajib Punya untuk Pemula!
2. Smart Home 101: Gak Pake Ribet, Cuma Modal Suara!
3. Smarthome Bikin Rumahmu Kayak di Film-Film? Cari Tau Keunggulannya!
4. Smart Home Kunci Hidup Bebas Stress atau Justru Bikin Pusing?
Copy Notes
Approach
Erafone Tech Talk is education-first, not sales-first. Every piece of copy reflects this — naming options lean into "talking" verbs (ngobrol, bincang, ngobras, bedah), not promo verbs.
04
Event Talking Points 26 Mei – 1 Juni 2025

erafone Fair Kokas — Key Talking Point untuk MC & KOL

Brief, copy variants, and role-based usage guide for the erafone Fair 2025 at Kota Kasablanka — giving MCs, KOLs, and spokespeople the language to talk about the event naturally.

Event Info
Event
erafone Fair 2025 · Kota Kasablanka
Dates
26 Mei – 1 Juni 2025 · 7 hari event
Highlight Promo
Belanja hingga 60jt · Produk promo hingga 7,5jt · Clearance 84% · Voucher 500rb · Cicilan 0% 24 bulan
01
MC Script · Stage Version

Variant 01 — For Stage MC / Host

Formal, energetic — designed to be read from stage

Script

Selamat datang di erafone Fair 2025 di Kota Kasablanka!

Buat kalian yang lagi cari gadget baru, siap-siap ya! Karena erafone Fair lagi banjir promo yang dijamin bikin dompet senang!

Ada keuntungan hingga 60 juta rupiah dan promo produk sampai 7,5 juta khusus buat kalian yang belanja!

Masih kurang? Tenang! Ada clearance sale sampai 84% buat yang suka diskon ekstra! Dan khusus weekend, ada voucher potongan sampai 500 ribu rupiah!

Yang paling seru, semua bisa dicicil 0% sampai 24 bulan! Jadi, jangan cuma liat-liat, yuk buruan belanja dan serbu promonya sekarang juga di erafone Fair!

02
KOL Script · Casual Version

Variant 02 — For KOL / Content Creator

Casual, relatable — for live or video

Script

Guys, aku lagi di erafone Fair 2025 di Kota Kasablanka nih!

Kalau kalian lagi cari gadget baru, wajib banget ke sini! Promonya gila-gilaan — ada keuntungan sampai 60 juta, dan produk promo sampai 7,5 juta!

Yang paling seru? Clearance sale-nya sampai 84%! Diskon setengah-setengah doang mah bukan diskon — ini beneran diskon!

Khusus weekend, ada voucher potongan sampai 500 ribu juga loh! Dan semua bisa dicicil 0% sampai 24 bulan — jadi nggak ada alasan buat nunda belanja!

Yuk buruan ke erafone Fair sebelum tanggal 1 Juni! Aku aja udah ngantri nih, kalian kapan?

Copy Notes
Approach
Same five highlight points, three different ways to deliver them — each tuned to how the audience expects to hear them. The MC script leads with context; the KOL script hooks in the first sentence.
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Cluster 02

Content Series — Recurring Formats

Recurring content series built for community engagement — TikTok reply formats, drama scripts, POV storytelling, and product recommendation shows. Each series has its own rhythm and audience.

01
Interactive Series · TikTok Reply 2024–2026

TTM (Tanya MinEra) Series

TikTok comment reply scripts — answering real customer questions about beli HP, Poin MyEraspace, app features, and program tutorials. Built for community engagement and interactive content.

Series Info
Series
TTM (Tanya MinEra) · recurring TikTok reply format
Format
Quote the question → answer clearly → soft CTA or engagement prompt
Categories
Beli HP & Program · App Features & Tutorial · Spill Series · Program Naming
01
TTM · Beli HP

TTM — Beli HP di erafone Dapet Apa Aja?

TikTok Reply · erafone benefits

Key Points
  • Banyak untungnya beli HP di erafone
  • Dapet harganya gak pake mahal
  • Dapet poin MyEraspace yang bisa dikumpulin dan dipakai buat beli gadget baru
  • Spesial kali ini dapet akses nonton 3 bulan di aplikasi Vidio (Vidio Lite)
Script

Beli HP di erafone dapet aja sih?

Jawabannya? Dapet banyak untung!

Pertama, kamu pasti dapet harga yang gak pake mahal.

Kedua, kamu dapet poin MyEraspace yang bisa dikumpulin dan dipakai lagi buat beli gadget baru. Lumayan banget kan?

Dan yang spesial kali ini, kamu dapet akses nonton 3 bulan di aplikasi Vidio!

Kalau mau upgrade ke Vidio Ultimate juga dapet harga spesial. Jadi makin puas nontonnya!

Nah, udah jelas kan beli HP di erafone dapet apa aja?

Yuk langsung beli HP impian kamu di erafone terdekat atau erafone.com sekarang!

Karena di sini, beli HP bukan cuma dapet HP, tapi dapet banyak untungnya!

02
TTM · MyEraspace

TTM — Point di Aplikasi erafone Buat Apa?

TikTok Reply · Poin MyEraspace

Script

'Poin di aplikasi erafone bisa buat apa sih?'

Pertama, bisa langsung jadi potongan belanja!

Jadi misalnya kamu punya poin 50 ribu, poinnya bisa langsung dipakai jadi diskon 50 ribu pas belanja di store atau online.

Kedua, bisa jadi alat bayar juga!

Kalau kamu punya 20 ribu poin dan beli aksesoris seharga 20 ribu, barangnya bisa langsung kamu bawa pulang gratis pakai poin.

Ketiga, bisa dipakai di merchant rekanan!

Bukan cuma di erafone, poin kamu juga bisa ditukar jadi diskon spesial di merchant yang kerjasama bareng kita.

Nah poinnya dapat dari mana? Poin ini didapat dari setiap transaksi di erafone.

Dan makin tinggi tier member kamu, makin banyak juga poin yang bisa kamu kumpulin!

Kalau mau cek info lengkap soal tier dan benefit lainnya, langsung aja cek di erafone.com ya!

App Feature Tutorials — Selected
2.1 Min, cara cek varian di aplikasi erafone gimana? Takut kepencet kebeli. — "Tenang Sob, jangan panik dulu! Belanja di aplikasi erafone itu super aman kok gak bakal auto ke-checkout!"
2.2 Min, kalau mau tau stok HP tertentu nanyanya ke mana? — "Cek stok HP atau gadget incaran kamu gak perlu chat sana-sini lagi sob!"
2.3 Min, gimana cara beli di aplikasi pake metode Click & Pick Up? — "Caranya gampang banget! Pertama, pilih produk yang kamu mau. Kedua, klik 'Belanja Sekarang'..."
2.4 Tanya ongkir di aplikasi erafone — "Gak ada dong, bebas ongkir ke seluruh Indonesia!"
2.5 Pls tutor main trivia quiz — "Jawab quiz bisa dapet voucher? Bisa banget! Ini tutorialnya..."
Copy Notes
Approach
TTM turns FAQs into content. Each script follows the same format: quote the question, answer it clearly, close with a soft CTA or engagement prompt. The tone is conversational — "Sob", "Kak", "temen-temen".
Why it works
Real questions from real customers — each one becomes a 30-second educational video. Community building + content in one format.
02
Service Content Series 2025–2026

eraXpress & QRIS Series

Drama scripts, TTM replies, emotional storytelling, and all the wording behind erafone's delivery (eraXpress) and payment (QRIS) campaigns — from taglines to landing page copy.

Series Info
Services
eraXpress (delivery) · QRIS (payment)
Categories
Drama Scripts · TTM · Emotional Story · Wording & Copy
01
Drama · eraXpress

Script Drama eraXpress

TikTok · eraXpress delivery feature

Script

Paket lama banget nyampenya, mana beli HP lagi, suka was-was deh! Aman gak ya barangnya?

Eitsss, tenang! Kalau belanja di aplikasi erafone pake eraXpress, belanjaanmu bisa sampe super cepat, mulai dari 90 menit aja!

Plus, bisa dilacak real-time dan dipakein asuransi juga biar tenang!

Kalau mau ekstra nyaman, pilih eraXpress Plus. Staff erafone bakal langsung bantuin kamu unboxing di rumah, jadi barangnya pasti sampai, terjamin asli dan siap pakai!

Nah, layanan eraXpress ini baru tersedia di area Jabodetabek, jadi buat kamu yang di sekitar sini langsung cobain ya!

Belanja gadget praktis, aman, cepat ya cuma di eraXpress! Semua bisa dikirim cepat, tanpa takut telat!

02
Emotional Story · eraXpress

Script TikTok eraXpress — Jangan Biarkan Jarak Memutus Cerita

TikTok · Lebaran emotional campaign

Script Conversation

Iska: Ibu sehat kan di sana? Maaf ya belum bisa pulang lebaran ini. Padahal kangen banget, makan opor bareng ibu.

Ibu: Alhamdulillah ibu sehat. Gak apa-apa, Kak, ibu ngerti. Yang penting kamu sehat di sana.

Ibu: Aduh... ini HP ibu kok panas banget ya. Baterainya juga langsung..

Iska: Halo? Halo Bu?

Ibu: Assalamualaikum, Kak. Ini HP nya buat ibu? Ya Allah bagus banget..

Ibu: Makasih ya sayang. Jaga kesehatan ya, Nak! Semoga rezeki kamu lancar terus yaa..

Iska: Amin.. Sama-sama ya, Bu. Suka kan sama HP nya? Baguslah kalau gitu. Jadi kan kita telfonan gak tiba-tiba mati lagi, gara-gara HP nya panas.

Jangan biarkan jarak memutus cerita. Sampaikan rindu paling bermakna hari ini juga.

Wording & Copy — Selected
New Tagline KV eraXpress — 10 Options
Pesan Hari Ini, Sampai Hari Ini
Garanisi Tiba Hari Ini
Pasti Sampai Hari Ini
Klik Sekarang, Pesanan Langsung Datang
Dikirim Instan Sampai Tujuan
Hari Ini Pesan, Hari Ini Sampai
Pengiriman Instan Tanpa Biaya Tambahan
Pengiriman Instan, Gratis Sampai Tujuan
Solusi Pengiriman Instan
Langsung Sampai Tanpa Penantian
Poin Keuntungan eraXpress — 3+1 Poin
Cepat Sampai
Gak pake lama, pesanan kamu langsung diantar secepatnya dari toko terdekat.
Bisa Lacak Lokasi Pesanan
Mau tahu posisi paket? Tinggal cek, semua serba transparan!
Ada Asuransi Pengiriman
Gak perlu khawatir, semua pengiriman lewat eraXpress sudah termasuk asuransi.
Unboxing Di Tempat
Khusus eraXpress Plus, ERO bisa bantu kamu unboxing langsung di rumah. Serasa belanja di toko!
Copy Notes
Approach
Drama scripts turn a service feature into a relatable story — tackling pain points through drama and resolution. The emotional story connects the product to a deeper truth: the distance between family and the promise of staying connected.
03
Trend-Jacking Series 2022–2026

Fun_Trending & POV Series

Short-form video scripts built for the TikTok/Reels algorithm — POV narratives, trend-jacking, soft-selling, and interactive content that feels native to the platform.

Series Info
Format
TikTok/Reels · short-form video scripts
Categories
POV Content · Trend-Jacking & Soft-Sell · TTM & Interactive
Tone
Gen Z, no hard-selling, relatable scenarios, soft CTAs
01
POV · Soft-Sell

POV: Nebeng Nonton di Kereta / TJ

TikTok · Vidio Lite promo · 6 variants

Brief

Konten POV orang ikut nonton film kalo lagi di transum, nah terus diakhirnya nanti aku infoin kalo mau nonton gratis juga bisa dapet dari erafone, setiap beli hp free vidio lite gratis 3 bulan.

Script Variants
1. Kak, daripada nontonnya nebeng, mending klaim gratisan aja. Di erafone tiap beli HP dapet free akses nonton di Vidio selama 3 bulan. Saya juga dapet dari situ, jadi bisa nonton lebih puas sendiri. Cobain deh!
2. Seru ya? Hehe...
BTW kalau mau nonton sendiri, beli HP di erafone aja! Udah dapet akses nonton Vidio Lite gratis selama 3 bulan lagi!
3. Seru ya Kak? Btw, ini saya dapet gratis 3 bulan nonton di aplikasi Vidio dari erafone pas beli HP kemarin.

Kalo mau nonton gratis kayak gini juga, ke erafone aja kak. Beli HP atau Tab apa aja dapet free 3 bulan. Jadi, nontonnya lebih puas deh.
4. Kalo mau nonton di Vidio gratis kayak gini juga, ke erafone aja kak. Beli HP atau Tab apa aja dapet gratis nonton 3 bulan. Biar kakak bisa nonton di HP sendiri juga!
5. Enak ya layarnya gede jadi nonton keliatan jelas?

Soalnya baru upgrade HP nih di erafone. Dapet bonus akses nonton gratis di Vidio Lite selama 3 bulan pula! Kalau kakak mau, buruan gih manfaatin promonya sekarang!
6. Capek gak kak nonton sambil miring-miring gitu? Kalau capek, mending ke erafone aja. Lagi ada promo beli HP dapet gratis 3 bulan nonton di Vidio. Jadi, di jalan kakak bisa nonton sendiri, nggak perlu nebeng kayak gini.
02
POV · Promo Kombo

Copy Promo Kombo — POV Abis Gajian

TikTok · Promo Kombo FBe

Copy

POV: Abis gajian + iseng buka aplikasi erafone

Eh.. malah nemu harta karun!

Diskon gadget s/d 11 juta

Ekstra voucher s/d 1 juta

Promo cuma sampai 2 April 2026

Gas klaim voucher Promo Kombo di link bio sekarang!

03
Trend-Jacking · Bebas Tukar

GEN Z BOSENAN — TAP-in BEBAS TUKAR

TikTok · Talent: Iska

Revised Version

[Iska baca komen, agak kaget]
"Ah, pasti harga HP-nya jatuh banget..."

[Iska ganti angle, santai tapi yakin]
Eits, Bebas Tukar beda banget sama Trade-In, Sob!
Mulai 1 Juli 2025, erafone punya program baru Bebas Tukar.

Kamu bisa ganti HP yang udah dibeli ke model lain dengan bebas biaya, maksimal 30 hari dari tanggal pembelian!

Caranya gampang! Cukup bawa invoice, HP, box, dan aksesoris lengkap ke toko tempat kamu beli.

Dan yang paling keren HP kamu dihargai sama persis kayak harga awal beli!

Contoh nih: Kamu beli HP 4 juta, terus mau ganti ke yang 6 juta? Nah, kamu tinggal nambah 2 juta aja! Oke banget kan?

Jadi inget ya, Bebas Tukar beda dari Trade-In. Kalau kamu penasaran, langsung aja ke Erafone terdekat buat info lengkapnya!

04
Konten Receh · Trade In

Fun_Trending — Trade In-in erafone

TikTok · Tap-in Trade In / erafone Gak Pake Mahal

Copy Konten

Mantan ilang? Relain

HP lemot? Gantiin

Dompet tipis? Jangan Dipusingin

Pengen ganti HP tanpa bikin kere? Trade In-in!

Bisa tukar sampai 5 device, HP lamamu jadi baru!

Gas pol ke erafone, Sob!

Copy Notes
Approach
Short-form scripts built for the platform, not against it. No hard-selling, just relatable scenarios, trend references, and soft CTAs. The tone is Gen Z, POV structure, and awkward-moment humor.
04
Product Recommendation Series 2022–2025

RekoMin Series

Product recommendation scripts for erafone — covering HP 1-4 jutaan, HP 5G, HP untuk driver, and tablet recommendations. Written for YouTube and TikTok, featuring the MinEra and ERO personas.

Series Info
Series
RekoMin (Rekomendasi MinEra) · recurring product recommendation
Format
Identify budget/need → recommend 3-5 products with reasons → CTA
Categories
HP 1 Jutaan · HP 2 Jutaan · HP 3 Jutaan · HP 4 Jutaan (Gaming)
01
TikTok · RekoMin MinEra

RekoMin — Rekomendasi HP 1 Jutaan

TikTok · Talent: MinEra

Products
  • Xiaomi Redmi 14C — Baterai 5160 mAh · Layar 6.88" 120Hz · Helio G81-Ultra
  • vivo Y19s — Baterai 5500 mAh · Layar 6.68" 90Hz · IP64
  • realme C63 — Baterai 5000 mAh, 45W · Layar 6.745" 90Hz · IP54
Script

HP sejuta, tapi maunya baterai awet, kamera jernih, fitur canggih? Tenang, MinEra udah pilihin yang pasti approved!

Pertama ada Redmi 14C.

Baterainya 5160 mAh dengan refresh rate 120Hz. Scrolling jadi mulus parah!

Pake Helio G81-Ultra juga, chipset baru yang irit tapi kenceng!

Lanjut ada vivo Y19s! Favorit buat yang butuh HP tahan banting!

Baterainya gede 5500 mAh, tahan air dan debu berkat sertifikasi IP64, plus kamera 50MP dengan AI yang bikin muka makin cling di foto!

Terakhir realme C63, cocok buat para gamer!

Udah tahan air standar IP54, baterai 5000 mAh, dan casnya ngebut 45 watt!

Gak ketinggalan ada AI Boost biar game lancar, multitasking aman!

Murah tapi nggak murahan. Mau yang mana? Langsung komen di bawah ya! Jangan lupa cek link di bio buat liat pilihan HP ramah kantong lainnya!

02
TikTok · RekoMin Baterai Besar

RekoMin — HP dengan Baterai Besar

TikTok · Talent: ERO

Products
  • iQOO Z10 12/512GB — Baterai 7300 mAh (terbesar di Indonesia) · 90W FlashCharge · Snapdragon 7s Gen 3
  • vivo V50 Lite — Baterai 6500mAh, 90W · Snapdragon 685
  • realme 14T — Baterai 6000 mAh, 45W · Dimensity 6300
Script

Capek bolak-balik ngecas HP? Nih, MinEra kasih rekomendasi HP dengan baterai super awet!

Pertama, Realme 14T

Baterainya 6000 mAh plus fast charging 45W.

HP ini juga dilengkapi Chipset Dimensity 6300 yang hemat daya & gak gampang panas!

Cocok buat kamu yang cari HP 5G kencang dengan budget yang masih masuk akal.

Lanjut, ada vivo V50 Lite!

Baterai 6500 mAh-nya bikin HP ini super awet.

Ditambah 90W FlashCharge dan Chipset Snapdragon 685 yang adem & stabil.

Dipake scrolling, chatting, sampai streaming? Aman banget!

Terakhir, ini jawaranya! iQOO Z10 dengan baterai 7300 mAh terbesar di Indonesia!

HP ini dibekali 90W FlashCharge dan Snapdragon 7s Gen 3 yang bikin performanya ngebut banget!

Pas buat kamu yang hobi gaming tapi gak mau sering ngecas!

Semua HP ini bisa kamu dapetin mulai dari 3,5 jutaan aja! Langsung cek ke erafone sekarang juga sebelum kehabisan!

Copy Notes
Approach
Each script follows a consistent format: identify the customer's budget/need, recommend 3-5 products with clear reasons, close with a CTA. Written for both YouTube VO and TikTok formats.
💬
Cluster 03

Direct-Response Copy — WA, Email & Landing Pages

Direct-response copy across WhatsApp, email, and landing pages — each piece built to convert a specific audience segment at a specific moment in the funnel.

01
WhatsApp Blast 2025

WA Blast — Notifikasi Voucher MyEraspace 500rb

3 WA Blast options for the MyEraspace 500rb voucher notification — celebratory WhatsApp messaging for recipients who just won a voucher and need a clear reason to redeem it now.

Content Info
Type
WA Blast · Voucher notification · 3 options
Audience
Erafone & More Dago · voucher recipients
Goal
Drive voucher redemption before expiry
Option 01 · Direct Congratulations
9:41 📶 🔋
E
erafone
Business Account
📞 ⋮
Option 02 · Warm & Casual
9:41 📶 🔋
E
erafone
Business Account
📞 ⋮
Option 03 · Excitement-Led
9:41 📶 🔋
E
erafone
Business Account
📞 ⋮
Copy Notes
Approach
Voucher notification messages have a different job than reminders. The recipient just won something — so the goal is to celebrate first, then convert excitement into action. Testing across the spectrum lets the brand learn which tone drives the highest redemption.
02
WhatsApp Blast 2025

WA Blast — erafone App Download

WhatsApp blast copy for erafone's loyal MyEraspace members — warm, personalized messaging crafted for a high-engagement audience. 3 options + 2 headline variations.

Content Info
Type
WA Blast · App download · 3 options + 2 headlines
Audience
Loyal MyEraspace members (1st/2nd/3rd priority segmentation)
Constraint
Call for urgency placed before "Read more" cut-off
Headline Options
Belanja Anti Mikir, Bebas Segala Biaya
Belanja Praktis, Bebas Segala Biaya
Option 01 · Problem-Solution
9:41 📶 🔋
E
erafone
Business Account
📞 ⋮
Copy Notes
Approach
WA Blast to a loyal segment is different from acquisition messaging. The tone has to feel like a warm reminder from a brand that already knows you — not a cold sales pitch. All options consistently close with gratitude toward the loyal customer.
03
Email Blast · Transactional 2024

Email Blast — Game "Cari Kata" Reward Notification

2 email blast options for the "Cari Kata" game reward notification — personalized transactional emails sent to Festival Belanja erafone participants who won points and vouchers.

Content Info
Type
Email Blast · Reward notification · 2 options
Audience
Festival Belanja erafone · "Cari Kata" game winners
Placeholders
[Nama Pelanggan] · [Jumlah] · [Nominal]
Option 01 · Gratitude-Forward
Option 02 · Context-Forward
Copy Notes
Approach
Transactional emails have a different job than promotional ones. The user already won — so the copy doesn't need to sell. Instead, it needs to celebrate and convert the win into ongoing engagement. Option 01 frames the win as personal achievement; Option 02 frames it as community participation.
04
Email Blast · App Download 2025–2026

Email Blast External — erafone App Download

3 email blast options for erafone's app download campaign — each with a distinct subject line, body copy, and CTA structure, all aimed at converting external audiences into app installs.

Content Info
Type
Email Blast · App download · 3 options
Audience
External audience · A/B testing
CTAs
Dual CTA per email — Play Store + App Store
Option 01 · Exclusive Offer Angle
Option 02 · Upgrade Pitch Angle
Copy Notes
Approach
Email copy lives or dies by the subject line. Each option explores a different psychological angle — incentive ("Promo Eksklusif"), aspiration ("Waktunya Upgrade"), and curiosity ("Rahasia Anti Ribet"). The body copy is consistent, but the framing shifts.
05
Landing Page Copy 2025–2026

Copy Landing Page — erafone App

Landing page copy for the erafone App download campaign — hero messaging plus 4 key benefit points designed to drive app installs.

Content Info
Type
Landing page copy · App download
Structure
Hero headline + 4 benefit points + QR code + app store badges
erafone.com/app
erafone App
Download aplikasi erafone, semua jadi lebih gampang!
Yuk, instal aplikasi erafone di smartphone kamu dan nikmati kemudahan belanja gadget + promo eksklusif yang gak bakal kamu temui di tempat lain!
Download via Play Store Download via App Store
Scan barcode atau klik tombol di bawah untuk download
4 Benefit Points
🎁 Promo khusus pengguna aplikasi
Harga spesial & deal terbatas cuma buat kamu yang belanja lewat aplikasi!
💰 Bebas segala biaya tambahan
Gak ada biaya admin atau biaya tersembunyi! Harga di aplikasi itu yang kamu bayar.
🔔 Selalu update promo terbaru
Dapatkan notifikasi langsung kalau ada promo baru biar gak ketinggalan diskon menarik!
🇮🇩 Belanja murah di seluruh Indonesia
Dari kota sampai pelosok, belanja di aplikasi erafone bikin kamu dapetin harga terjangkau di mana aja!
Copy Notes
Approach
App download copy has one job — convince users to take action. The hero sets the value proposition ("semua jadi lebih gampang") and the 4 benefits do the heavy lifting: each one addresses a specific reason customers hesitate to download.
06
Landing Page Copy · Crisis 2024–Present

Copy Landing Page — Waspada Penipuan

The actual copy delivered for erafone.com's Waspada Penipuan landing page — a crisis response page created to warn customers about scam modus operandi using erafone's name.

Content Info
Type
Landing page copy · Crisis response
URL
erafone.com/waspada-penipuan
Channels listed
7 official channels — website, call center, email, and 4 social platforms
erafone.com/waspada-penipuan
Waspada
Waspada Terhadap Berbagai Modus Penipuan Yang Mengatasnamakan erafone
Belakangan ini marak modus penipuan yang mengatasnamakan erafone, terutama melalui kontak tidak resmi yang muncul di hasil pencarian Google.
Untuk Keamanan Anda — 7 Kanal Resmi
1. Website: www.erafone.com
2. Call Center: 1500 372
3. Email: customercare@erajaya.com
4. Instagram: @erafonestores (serta akun regional yang di-follow oleh @erafonestores)
5. Facebook: @erafonestores
6. TikTok: @erafonestores
7. WhatsApp Resmi: 0812 9077 7722
Penting untuk Diketahui — 3 Poin
Jangan lakukan transaksi melalui nomor atau akun di luar daftar resmi di atas.
erafone tidak menyediakan layanan kredit di luar website resmi erafone.
Abaikan dan waspadai segala informasi yang tidak berasal dari kanal resmi kami.
Ingat!

Jangan pernah membagikan kode OTP, PIN, atau data pribadi kepada pihak yang menghubungi Anda melalui platform tidak resmi. Keamanan data dan transaksi Anda adalah prioritas kami.

Copy Notes
Approach
This copy was written to protect trust, not create panic. Tone is calm and authoritative — clear warnings without alarming language. Every claim is verifiable (official channels, official policies), and the closing message reinforces that customer safety is the brand's priority.
07
Landing Page Copy · Bilingual 2024

Copy Landing Pages — Erajaya Digital Complex (EDC)

Bilingual (ID / EN) landing page copy for Erajaya Digital Complex — covering About Us, What's On, Promotions, Contact Us, and the Main Page. Written for a premium retail destination.

Content Info
Type
Bilingual landing pages · 5 pages
Pages
About Us · What's On · Promotions · Contact Us · Main Page
Positioning
EDC as premium lifestyle destination
01
About Us · Bilingual

Your Ultimate Lifestyle Destination

EDC About Us · Sub-section 1.1

Bahasa Indonesia

Di Erajaya Digital Complex, kami bangga menjadi pusat lifestyle terlengkap yang siap memberikan pengalaman belanja yang tak terlupakan. Dengan semangat Center for Digital Lifestyle, kami menghadirkan beragam produk terkini dan inovatif dalam satu lokasi yang nyaman dan modern.

Tidak perlu lagi shop-hopping, karena semua yang Anda butuhkan untuk memenuhi kebutuhan lifestyle Anda ada di sini. Terdiri dari toko flagship pertama dan terlengkap di Indonesia, kami hadir dengan koleksi lengkap yang akan memanjakan gaya hidup modern Anda.

English

At Erajaya Digital Complex, we are proud to be the most complete lifestyle center that is ready to provide an unforgettable shopping experience. With the spirit of Center for Digital Lifestyle, we present a variety of the latest and innovative products in one comfortable and modern location.

No more shop-hopping, because everything you need to meet your lifestyle needs is here. Consisting of the first and most complete flagship store in Indonesia, we provide a complete collection that will pamper your modern lifestyle.

Main Page — Homepage Blocks
ABOUT US: One-stop-shopping solutions untuk memenuhi kebutuhan lifestyle Anda. Kami menawarkan berbagai produk dan layanan dari brand-brand ternama di satu tempat.
GET THE DEALS: Jangan lewatkan kesempatan untuk mendapatkan promo menarik dari Erajaya Digital Complex untuk berbagai produk elektronik, gadget, dan aksesoris!
HAPPENING NOW: Lihat aktivitas dan event terbaru dari Erajaya Digital Complex! Kami selalu memiliki sesuatu yang baru untuk Anda.
OUR TENANTS: Temukan berbagai produk gadget dan elektronik dari brand-brand ternama di Erajaya Digital Complex!
Copy Notes
Approach
EDC is positioned as a premium lifestyle destination, so the copy needed to balance aspiration with accessibility. Every page was written in both Bahasa Indonesia and English — with each version calibrated to sound native, not translated.
🏷️
Cluster 04

Brand Slogans — Customer-Based Statements

Customer-based slogans for the 2023 Digital Comms campaign — multi-brand positioning where each sub-brand needed a distinct customer-facing statement.

01
Brand Slogan · erafone 2022–2023

erafone Slogan — Temukan Kebutuhanmu di Erafone

Customer-based slogan for erafone — positioning it as the go-to destination for all tech needs, with a warm, approachable, benefit-led visual treatment.

Brand Info
Campaign
Digital Comms 2023 — Customer-Based Slogans
Positioning
erafone as the go-to destination for all tech needs
Visual Direction
Warm retail banner — approachable, benefit-led, human
01
Visual Treatment · Warm Retail Banner

erafone — Temukan Kebutuhanmu

Approachable, benefit-led, human

Slogan

Temukan kebutuhanmu di Erafone

Destinasi belanja gadget no 1

Supporting Badges
Harga Resmi
Promo Setiap Hari
Garansi Terpercaya
Copy Notes
Approach
Multi-brand slogan writing requires balancing brand differentiation with portfolio coherence. erafone spoke to the general tech retail customer — everyone needs tech, and erafone is where you find it.
ℹ️
Portfolio disclaimer: All campaign content, scripts, copy, and slogans shown in this page are the actual deliverables I wrote for erafone between 2022 and 2026 — reproduced from the original briefs, including annotation notes, placeholder markers, and iteration notes. Visual designs, mockups, and layout are illustrative — created for portfolio showcase to present the copy in context, not to claim authorship of any visual design. Selected items are shown from a larger archive across four clusters.
Copy Notes — Campaigns & Series Portfolio
4
Content clusters — Campaigns, Series, Copy, Slogans
17
Selected cards across the campaign portfolio
2022–2026
Four years of campaign content
6
Formats — campaign, series, WA, email, landing, slogan

Campaigns aren't one piece of content — they're a hundred pieces of content that all have to feel like they came from the same brand. This archive shows the full spectrum: from a 5-word tagline for FBe to a 40-minute live script; from a single-sentence WA blast to a 1,500-word SEO article; from a Gen Z TikTok POV to a formal MC script for a stage.

Same brand, radically different formats: What ties them together isn't a style guide — it's a writing discipline. Figure out who's reading (or watching), what moment they're in, and write the piece that helps them take the next step. A scroller needs a 3-second hook. A live viewer needs a natural conversation. A voucher winner needs a celebration, not a sales pitch. A customer who got a suspicious chat needs a stop-sign.

Selected, not abridged: Each card shows selected assets from a larger archive — but the copy shown is reproduced in full, not trimmed. The portfolio is a window into the work, not a summary of it. To see the complete archive across all four clusters, get in touch.

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