Multi-Brand Retail & Tech KOL & Spokesperson Press & Marketing

Erajaya Digital — Multi-Brand Content Portfolio

700+ content assets across consumer tech, retail, and e-commerce — from erafone's KOL scripts and CSR campaigns to iBox's Apple-focused content, Samsung by erafone's crisis messaging, and 34+ press & marketing articles. Written 2022–2026.

2022–2026 Erajaya Digital 5 clusters · 100+ assets
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Erajaya Digital is one of Indonesia's largest retail and distribution groups — housing multiple brands across consumer tech. As their content strategist and copywriter, I produced KOL scripts, landing pages, email campaigns, brand voice guides, CSR storytelling, crisis content, press releases, and marketing articles for five different sub-brands — each with its own audience, tone, and content needs.
01
erafone · Multi-format

erafone

KOL · Brand Voice · CSR · Crisis · Copy · Campaigns

The largest content portfolio — spanning KOL scripts, brand voice guides, CSR campaigns, crisis response, direct-response copy, and flagship campaigns. From live IG scripts to taglines, WA blasts, and national festivals.
Core Content
→ Script KOL — Event PRJ 2022 → Brand Voice — Bebas Tukar & Upgrade Terusss → CSR — erafone Jaga Bumi → Crisis — Waspada Penipuan
Campaigns & Series
→ Festival Belanja erafone (FBe) → TTM (Tanya MinEra) Series → RekoMin — Product Recommendations
90+ assets View core
02
iBox · Apple Premium

iBox

KOL live scripts · USP content · Crisis · Brand

Apple-focused content for iBox Indonesia — including the NPI iPhone 15 live series with Edric Tjandra and Patricia Gouw, product USP scripts, crisis communications, and brand positioning.
Selected work
→ KOL & Spokesperson — NPI iPhone 15 IG Live Series → iBox USP TikTok Series → TikTok iBox — Waspada Penipuan → iBox Slogan — One Stop Apple Shop
15+ assets View cluster
03
Samsung · Brand Experience

Samsung by erafone

Crisis content · KOL · Brand Identity

Content for the Samsung branded store within erafone — crisis communications protecting Samsung customers from impersonation scams, KOL event scripts, and brand positioning.
Selected work
→ Konten Waspada Penipuan — Samsung by erafone → Script KOL — Samsung Store by NASA at PRJ 2022 → Samsung Slogan — The Galaxy For Your Smartphone
5+ assets View cluster
04
Erajaya Digital · Corporate

Erajaya Digital

Press releases · Corporate announcements

Corporate communications for the Erajaya Digital parent brand — including national press releases, store opening announcements, and corporate storytelling that positions the group as Indonesia's retail leader.
Selected work
→ Press Release — 29 New Stores (GO 31 Mei 2024) → erafone Lebih Dekat — 8 Localized Press Releases
9 releases View cluster
05
Press · Marketing Articles

Press & Marketing

SEO articles · Advertorials · Vol. 1 & 2

A full archive of SEO marketing articles and advertorials published through external media — covering product launches, consumer education, brand partnerships, and seasonal campaigns across erafone and iBox.
Selected work
→ Marketing Articles Vol. 1 — 9 Selected Pieces → Marketing Articles Vol. 2 — 5 Selected Pieces → Advertorial Series — 11 Articles
25+ articles View cluster
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Want to see the full archive?

Browse all 5 clusters in detail — with selected work, full archive, and copy notes.

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Need content that serves multiple brands, one voice?

From KOL scripts to press releases to crisis content — I've written across the full Erajaya Digital portfolio. Let's talk about what your brand needs.

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