Samsung by erafone KOL & Spokesperson Crisis Brand Identity

Samsung by erafone — Content Portfolio

Content for the Samsung branded experience store within erafone — KOL & spokesperson scripts, crisis communications protecting Samsung customers from impersonation scams, and brand identity.

2022–2026 Samsung by erafone · Erajaya Digital 3 clusters · 5+ assets
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Samsung by erafone is the branded experience store within the Erajaya Digital retail network — dedicated to Galaxy products, from flagship to entry-level. As their content strategist and copywriter, I produced KOL scripts, crisis content protecting Samsung customers from impersonation scams, and brand identity. The voice is tech-forward and modern — Samsung Galaxy energy, with Erajaya's retail trust.
01 · KOL & Spokesperson 02 · Crisis: Waspada Penipuan 03 · Brand Identity
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Cluster 01

KOL & Spokesperson — Event Scripts

On-location narration scripts for Samsung Store by NASA at major events — written with embedded shooting directions so the KOL knows exactly what to say and shoot.

01
KOL Script · Event 2022

Script KOL — Samsung Store by NASA at PRJ 2022

On-location narration script for Samsung Store by NASA at Pekan Raya Jakarta 2022 — with embedded shooting directions across 5 beats, highlighting the Galaxy A Series and the event promos.

Campaign Info
Event
Pekan Raya Jakarta (PRJ) 2022 · Hall D2
Booth
Samsung Store by NASA
Format
On-location narration · 5 beats
Structure
Hook → Info Hadir → Lokasi → Ambiance + Promo → CTA
REC PRJ 2022
🎬 Beat 01 · Hook

Mumpung weekend kita ke PRJ bareng yuk!

Shot: Selfie KOL di depan PRJ — vibe weekend, mengajak
ℹ️ Beat 02 · Info Hadir

Aku mau ke booth Samsung Store by NASA yang ada di Hall D2!

Shot: Zoom ke signage Hall D2 — info Samsung Store by NASA hadir di PRJ
📍 Beat 03 · Lokasi

Biar jalannya ga terlalu jauh, kalian bisa parkir di area Parkir Sayap Timur, terus masuk lewat Gerbang 1 atau 2.

Shot: Point ke arah Parkir Sayap Timur / signage gerbang
✨ Beat 04 · Ambiance + Promo

Wow ternyata rame banget!

Nah buat kalian yang lagi cari HP baru, bisa banget nih mampir! Karena cuma di PRJ Samsung store by NASA kasih spesial promo untuk Galaxy A Series terbaru!

Ada juga diskon gadget hingga 10 juta, clearance sale dan lelang gadget mulai dari 100ribu!

Shot: Wide shot booth Samsung — panning ke area Galaxy A Series. Catch banner promo + price tag
📣 Beat 05 · Jangka Waktu & CTA

Catet ya, promo ini berlaku selama Pekan Raya Jakarta berlangsung.

Tunggu apalagi, yuk ajak teman-teman dan saudara kamu ke Samsung Store by NASA di PRJ!

Shot: KOL mengajak — gesture tangan mengundang. Ajakan ke booth Samsung Store by NASA
Copy Notes
Structure
Same 5-beat structure across Erafone, Samsung by NASA, and iBox booths — so the KOL can shoot all three in one visit without relearning the format
Differentiator
The Samsung hook uses a shared-invitation angle ("Mumpung weekend kita ke PRJ bareng yuk!") — warmer than Erafone's weekend-ennui or iBox's seasonal angle
Purpose
Narration + shooting guide in one — annotation notes tell the KOL what to capture at every beat
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Cluster 02

Crisis: Waspada Penipuan — Trust & Safety Content

Crisis content protecting Samsung customers from impersonation scams. Samsung by erafone sits at the intersection of two trusted names — which makes it a prime target for scammers.

01
Reels Script · Anti-Scam 2024–Present

Konten Waspada Penipuan — Samsung by erafone

A Reels script for Samsung by erafone's anti-scam education — 30 to 45 seconds warning followers about impersonation scams: fake transfers, OTP requests, and too-good-to-be-true promos.

Content Info
Brand
Samsung by erafone · branded experience store
Format
Reels · 30–45 seconds
Official Account
@samsungbyerafone
Official Channels
Call Center 1500 372 · WA 0812 9077 7722 · customercare@erajaya.com · erafone.com
REC Reels · 30–45s
Hook

"Pernah dapat pesan ngaku dari Samsung by erafone? Stop, jangan langsung percaya!"

Modus yang Perlu Diwaspadai

Modusnya mulai dari disuruh DP/transfer, diminta kode OTP, sampai diiming-imingi promo super murah.

💸 DP / Transfer
🔐 Minta kode OTP
🏷️ Promo super murah

Ingat!

Ingat! Akun resmi kami hanya @samsungbyerafone.

Kalau ada yang mencurigakan, segera lapor ke Customer Care kami:

Call Center: 1500 372
WhatsApp: 0812 9077 7722
Email: customercare@erajaya.com
Website: erafone.com

Closing

Selalu cek info resmi cuma di akun ini ya.

Tetap waspada dan belanja aman hanya di Samsung Store by erafone!

Copy Notes
Approach
Reels scripts live and die in the first three seconds. The hook uses a pattern interrupt — the exact words a viewer might recognize from a scam chat ("pernah dapat pesan ngaku dari Samsung by erafone?"), immediately followed by a stop command.
Structure
Hook → 3 modus in one breath → official channel → reassurance closing
Tone
Direct, firm, and protective — "Stop, jangan langsung percaya!" builds a sense of urgency without alarm
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Cluster 03

Brand Identity — Samsung Slogan & Positioning

Multi-brand slogan writing where Samsung by erafone needed a distinct customer-facing statement — positioning it as the branded experience store for Galaxy users, blending Samsung's tech-forward energy with erafone's retail trust.

01
Brand Slogan · Positioning 2022–2023

Samsung by erafone Slogan — The Galaxy For Your Smartphone

Customer-based slogan for the 2023 Digital Comms campaign — positioning Samsung by erafone as the branded experience store for Galaxy users, with a tech-forward visual treatment.

Brand Info
Campaign
Digital Comms 2023 — Customer-Based Slogans
Positioning
Samsung by erafone as the branded experience store for Galaxy users
Visual Direction
Tech-forward hero — bold, modern, Galaxy-centric
by erafone
The Galaxy For Your Smartphone
Experience the Galaxy ecosystem — from flagship to entry-level, all in one brand-dedicated store.
Galaxy S Series Galaxy Z Foldable Galaxy A Series
Copy Notes
Approach
Multi-brand slogan writing requires balancing brand differentiation with portfolio coherence. Samsung by erafone spoke to the Galaxy-enthusiast segment.
Slogan
"The Galaxy For Your Smartphone" — positions the store as the destination for the full Galaxy ecosystem, while "your smartphone" keeps it personal
Context
Paired with erafone (general tech retail) and iBox (Apple premium reseller) as part of the 2023 Digital Comms campaign
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Portfolio disclaimer: All scripts and slogans shown in this page are the actual deliverables I wrote for Samsung by erafone between 2022 and 2026 — reproduced from the original briefs, including annotation notes and placeholder markers. Visual designs, mockups, phone frames, TikTok mockups, and layout are illustrative — created for portfolio showcase to present the copy in context, not to claim authorship of any visual design. Selected items are shown from a larger archive across three content clusters.
Copy Notes — Samsung by erafone Portfolio
3
Content clusters — KOL, Crisis, Brand
3
Selected cards across the Samsung portfolio
2022–2026
Four years of Galaxy-focused content

Samsung by erafone sits between two trusted names — Samsung, the Galaxy brand, and erafone, the retail destination. Every piece of copy had to honor both: the tech-forward energy of a flagship brand and the accessible, trustworthy tone of a retail partner.

Three clusters, one discipline: The KOL script guides the shot, the crisis content stops the scam, and the brand slogan positions the store. Same brand, three different jobs — each one written to help the reader (or viewer) take the next step.

Selected, not abridged: Each card shows selected assets from a larger archive — but the copy shown is reproduced in full, not trimmed. To see the complete archive across all three clusters, get in touch.

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