Brand Narrative & Brand Positioning

Defining Brand Identity

Brand narrative and positioning is the art of defining who you are, what you stand for, and why it matters. At Erajaya Digital, I've developed taglines, slogans, and campaign narratives for three sub-brands — erafone, iBox, and Samsung by erafone — ensuring consistent brand voice across all communications.

From naming a campaign to crafting a corporate video script, every word contributes to the brand's identity. I've worked on everything from campaign taglines that define a promotion, to brand slogans that shape public perception, to video scripts that tell the brand's story to stakeholders.

What I Did

• 01 Campaign Taglines: Developed taglines for major campaigns — "erafone Lebih Dekat," "Upgrade Terusss," "Bebas Tukar," "Festival Belanja erafone" — defining campaign identity from the start.
• 02 Brand Slogans: Created brand slogans including "Slogan Digital Comms 2023" and "Slogan Eraversary" that shaped public perception and brand positioning.
• 03 Campaign Narratives: Built the storytelling framework for multi-city campaigns, ensuring every touchpoint told the same brand story.
• 04 Brand Video Scripts: Wrote scripts for brand profile videos (Video ComPro Erajaya, Digital Commercial erafone) that articulated brand purpose and values.
• 05 Brand Voice Consistency: Ensured consistent brand voice across all three sub-brands — erafone (warm, inclusive), iBox (premium, aspirational), Samsung by erafone (tech-forward, innovative) — building brand equity through consistency.
• 06 Brand Thematics & Narrative Frameworks: Developed thematic frameworks for campaigns like "Sporty Lifestyle" and "Tematik Erafone" (monthly content themes) that guided brand storytelling across the year.

Brand-defining Lines

Here are some of the taglines and slogans I've developed across campaigns that define brand identity and shape public perception.

15+ Brand Narrative & Positioning Projects

Here is the complete list of brand narrative and brand positioning projects I've worked on at Erajaya Digital.

Brand Impact