Press Releases & Earned Media

Media Relations at Scale

Media relations is the cornerstone of brand communications. Over the past four years, I've led press release strategy and execution for erafone, iBox, and Samsung by erafone — securing coverage across national and regional media outlets.

My approach is simple: every press release must tell a story worth covering. Whether it's a city-by-city campaign rollout, a major corporate announcement, or a sustainability initiative, I craft each release to be newsworthy, localized, and aligned with the brand's narrative.

What I Did

• 01 Press Release Strategy: Led media relations for 8-city social experiment tour, writing localized press releases for each city stop to build brand presence across regions.
• 02 Corporate Announcements: Authored press releases for 32+ new store openings, securing coverage across 14 media outlets to amplify brand visibility.
• 03 Advertorial & Thought Leadership: Authored 11+ advertorial articles for external media, positioning erafone as a trusted advisor in tech retail and building brand authority.
• 04 CSR Communications: Wrote press releases for "erafone Jaga Bumi" sustainability campaign, securing coverage from ANTARA News, RRI, and Media Indonesia to build brand purpose.
• 05 Localization: Adapted national campaign narratives for regional media outlets, ensuring brand messaging resonates with local audiences.
• 06 Media Pitching: Built relationships with journalists and editors to ensure timely, accurate coverage of brand initiatives.

49 Press Release & Media Projects

Here is the complete list of press release and media relations projects I've worked on at Erajaya Digital.

14 Media Outlets Secured

These outlets have covered campaigns and announcements I've worked on, amplifying brand visibility across multiple channels.