Professional Summary
Content Strategist & Copywriter with 8+ years crafting high-converting
copy and strategic content across consumer tech, retail, e-commerce, and global
brands. Proven track record writing short-form video scripts, landing
pages, email campaigns, in-app UX copy, and brand storytelling.
700+ content assets delivered for brands including
Samsung, Apple/iBox, Microsoft, and HPE.
Experienced in writing for international audiences (English content for
Singapore-based clients), translating complex topics into accessible copy
for both B2C and B2B audiences, and maintaining brand voice consistency
across multi-channel campaigns. Fluent in English & Indonesian, with a remote-ready
workflow (Slack, Notion, Zoom, async collaboration).
Available for Global Remote Work. Based in UTC+7, flexible with APAC, EU,
and US-East timezone overlap. Open to full-time, freelance, or contract engagements.
💡 Note: My early experience in B2B technical writing taught me how to
translate complex technical concepts for different audiences. It's a skill I use daily to
simplify product features into consumer-friendly content.
What I Do · 3 Layers of Value
1
Content Formats I Own
From 15-second hooks to 1,500-word SEO articles
2
Strategic Capabilities
I don't just write. I architect the system.
Omnichannel Campaign Strategy. 1 campaign delivered across 5+
touchpoints (offline, online, in-app, livestream).
Multi-Brand Voice Management. Keeping 3+ sub-brand voices (erafone,
iBox, Samsung by erafone) consistent under one strategy.
Crisis Communications. Cross-brand crisis response protecting
millions of users from impersonation scams.
Content Systems & Frameworks. Content pillars, editorial
calendars, messaging matrices, brand voice guides.
3
Global & Remote Ready
Built for async, cross-market teams
🕐
Async-First
Slack · Notion · Loom
📊
Data-Informed
A/B · Tracking
🌏
Cross-Market
SG · ID · APAC-ready
⚡
End-to-End
Brief → Publish
Work Experience
-
Short-Form Video Scripts: Wrote 100+ TikTok &
Reels scripts, from product promos with scroll-stopping hooks to educational
content and trend-jacking content for Gen Z audiences.
-
Landing Page & Web Copy: Crafted conversion-focused copy for
30+ campaign landing pages, microsites, and CTA buttons,
including the "Waspada Penipuan" crisis landing page and "erafone Jaga Bumi" CSR microsite.
-
Email & Lifecycle Campaigns: Wrote 13+ email
and WhatsApp blast campaigns for product launches, flash sales, and customer
loyalty programs, driving direct stakeholder engagement.
-
UX & Product Copy: Developed the complete content suite for the
erafone app launch: app store listing, onboarding flow, in-app UI wording, and microcopy
for a smooth user experience.
-
Brand Storytelling & Campaign Messaging: Named and built the
"erafone Jaga Bumi" CSR campaign from scratch. 2,362 e-waste units
collected, 170,080 kg CO₂ reduced. Message
consistency across 5+ touchpoints for the Festival Belanja erafone national campaign.
-
Brand Voice & Taglines: Developed 15+ taglines
and slogans including "erafone Lebih Dekat," "Upgrade Terusss," and "Bebas
Tukar," defining brand identity across 3 sub-brands.
-
Crisis Communications: Led copy for the "Waspada Penipuan" cross-brand
crisis response: landing page, CTA variations, social scripts, and educational content
across 3 sub-brands.
- Wrote 100+ SEO blog posts on cyber security, cloud computing,
ransomware, GRC, HCI, and RPA for 6+ enterprise IT brands (Sangfor, Galvanize, HPE,
Microsoft, Gleematic, Aruba).
- Created daily social media content for 6+ IT brands, translating complex technical
concepts into accessible B2B content.
- Developed content pillars and keyword mapping frameworks for IT solutions.
- Wrote bilingual landing pages (ID + EN) for BaaS, Microsoft 365, and Diligent.
20+ pages.
- Planned and executed social media content and marketing campaigns for 5+ brands across F&B, healthcare, home living, and retail
wine.
- Wrote English content for Singapore-based wine retailer (Winehours):
captions, promos, and wine reviews for the Singapore market.
- Increased follower engagement by 220% in 6 months.
- Collaborated with KOLs and creative teams across multiple client accounts.
- Wrote, edited, and published engaging content for Ze Journal Indonesia's social networks
in English and Indonesian.
- Optimized social media posts (language, tone, message) based on target audience behaviors.
- Selected appealing images and videos to complement article text.
- Awarded Best Employee 2× for outstanding performance.
Core Competencies
Content Formats
- Short-Form Video Scripts
- Landing Page & Web Copy
- Email & Lifecycle Campaigns
- UX & In-App Copy
Strategy
- Omnichannel Campaign Strategy
- Content Pillars & Thematic Planning
- Audience Research & Messaging
- A/B Testing Mindset
Brand & Narrative
- Brand Storytelling
- Brand Voice & Tone Guidelines
- Campaign Narratives
- Purpose-Driven Content (CSR)
Tools
CMS (WordPress) · Canva · Notion · Trello · Slack · ChatGPT / Claude ·
Google Workspace · Zoom / Meet / Teams · Voice Over & Narration
Selected Portfolio & Key Achievements
Short-Form Video Scripts
100+ TikTok & Reels scripts for
erafone, iBox, and Samsung by erafone. From product promos to educational content to
trend-jacking Gen Z content.
erafone App Launch · UX Writing
Complete app content suite: app store
listing, onboarding flow, in-app UI copy, and microcopy for a smooth user experience.
Festival Belanja erafone · Omnichannel
5+ content touchpoints: Google Ads, email,
landing page, in-app UI, and livestream scripts. 1.5-month national campaign across 8
cities.
erafone Jaga Bumi · CSR Content
Named the campaign and wrote the full content suite.
2,362 e-waste units collected, 170,080 kg CO₂ reduced.
Covered by ANTARA News and RRI.
Waspada Penipuan · Crisis Content
Landing page copy, CTA variations, social scripts, and
cross-brand messaging across 3 sub-brands. Educating millions on scam
prevention.
Winehours · English Content for SG
100% English content for a Singapore-based
wine retailer. Demonstrating cross-cultural content writing capability.
Brands & Clients I've Written For
Samsung
Apple / iBox
Microsoft
HPE
erafone
Sangfor
Fortinet
Aruba
Galvanize
Diligent
Lenovo
Veritas
F5
Gleematic
Winehours (SG)
POLRI
Pertamina
Semen Tonasa
Education
BA in English Literature
Universitas Negeri Jakarta
2011 – 2015
French B1 Level
Institut Français d'Indonésie
2011 – 2014
Languages
English
Fluent — written & spoken
Indonesian
Native
French
B1 Level