Professional Summary
Creative Copywriter & Content Strategist with 8+ years of experience driving brand narratives for
global tech brands (Samsung, iBox/Apple, erafone) and lifestyle clients. Proven track record in
omnichannel campaigns — from social media scripts to in-app UX — and sustainability storytelling.
Experienced writing English content for Singapore market (Winehours) and managing social media for
F&B, healthcare, home living, and B2B IT brands. Fluent in English & Indonesian, with a
remote-ready workflow (Slack, Notion, Zoom, async collaboration).
Work Experience
- Lead copywriter for 3+ sub-brands across TikTok, Instagram Reels, YouTube, and TVC — translating
product specs into compelling lifestyle narratives.
- erafone Jaga Bumi (Sustainability Campaign) — Wrote naming, messaging, landing
page & press releases. Campaign collected 2,362 e-waste units, reduced CO₂ by 170,080 kg
(≈2,670 trees/year), reached 14 provinces. Covered by ANTARA News & RRI.
- erafone Lebih Dekat (Social Experiment) — Wrote scripts & press releases
for 8-city tour. Generated 12.2M+ views across press releases (AyoBandung, Tribun Surabaya).
- Festival Belanja erafone (FBe) — Led copy for a 1.5-month omnichannel campaign:
Google Ads, email, landing page, livestream scripts, and in-app UI copy.
- erafone Apps Launch — Crafted app store description, onboarding copy, and TVC
scripts for mobile app debut.
- Wrote 100+ short-form scripts in 2025 alone for TikTok/Reels covering tech-to-lifestyle content:
Gemini AI, Circle to Search, Nightography.
- Wrote 20+ SEO blog posts on cyber security, cloud computing, ransomware, GRC, HCI, and RPA
- Created daily social media content for 6+ IT brands (Sangfor, Galvanize, HPE, Microsoft,
Gleematic, Aruba)
- Translated complex technical concepts into accessible B2B content for blogs, LinkedIn, and
Instagram
- Developed content pillars and keyword mapping for IT solutions
- Planned and executed social media content and marketing campaigns for 5+ brands across F&B,
healthcare, home living, and retail wine
- Wrote English content for Singapore-based wine retailer (Winehours) — captions, promos, and wine
reviews for Singapore market
- Increased follower engagement by 220% in 6 months
- Collaborated with KOLs and creative teams across multiple client accounts
- Wrote, edited, and published engaging content for Ze Journal Indonesia's social networks in
English and Indonesian
- Optimized social media posts (language, tone, message) based on target audience behaviors
- Selected appealing images and videos to complement article text
- Awarded Best Employee 2× for outstanding performance
Core Competencies
Strategic & Creative
- Copywriting & Storytelling
- Scriptwriting (TikTok / Reels / YouTube)
- UI/UX Copy (in-app wording)
- Brand Voice Adaptation
- Omnichannel Campaign Thinking
- English Content for Global Markets (SG, MY)
Technical & SEO
- SEO Content & Keyword Mapping
- AI Prompt Engineering (ChatGPT / Claude)
- A/B Testing Mindset
- Google Analytics (basic)
- B2B Technical Writing (SEO blogs, case studies)
Tools & Platforms
- Notion, Trello, Slack, Zoom
- CMS (WordPress)
- Canva (visual collaboration)
- Google Docs / Drive
Selected Portfolio & Key Achievements
erafone Lebih Dekat
8-city social experiment series. Generated 12.2M+ views across
AyoBandung, Tribun Surabaya, and national outlets.
erafone Jaga Bumi
Sustainability campaign: 2,362 e-waste units collected, 170,080 kg
CO₂ reduced (≈2,670 trees/year). Covered by ANTARA & RRI.
erafone Apps Launch
Led UI/UX copy and TVC scripts for mobile app debut — from app
store listing to onboarding flow.
Festival Belanja erafone
1.5-month omnichannel campaign across 8 cities — Google Ads,
email, landing page, livestream scripts, and in-app UI.
AMT IT Solutions — B2B Blog
20+ SEO blog posts on cyber security, cloud computing, RPA, and
HCI for 6+ IT brands.
Winehours — English Content
English social media content for Singapore-based wine retailer:
captions, promos, and educational posts.
Education
BA in English Literature
Universitas Negeri Jakarta
2011 – 2015
French B1 Level
Institut Français d'Indonésie
2011 – 2014
Languages
English
Fluent — written & spoken
Indonesian
Native
French
B1 Level