Available for Global Remote Work

Content Strategist &
Copywriter

Short-Form Video · Landing Pages · Email · UX Writing · Brand Storytelling

I help consumer brands drive business through strategic content — from TikTok scripts and landing pages to email campaigns and app UI. 700+ content assets delivered across consumer tech, retail, e-commerce, and global brands.
Jakarta · Open for global remote roles

✍️ 700+ Content Assets Delivered 📱 Short-Form Video & Campaign Scripts 🌍 Bilingual EN / ID · Global Remote
View Case Studies Full Writing Portfolio
At a glance
Indah Ajeng photo
Indah Ajeng
Content Strategist & Copywriter
8+
Years in content & copywriting
700+
Content assets delivered
12+
Brands served · Global & local
3
Languages — EN, ID, FR (B1)
Short-Form Video Landing Page Copy Email Marketing UX Writing Brand Storytelling Campaign Messaging
About

Hi, I'm Indah.

I'm a Content Strategist & Copywriter who helps consumer brands tell their story, connect with customers, and drive business through strategic content. Over the past 8+ years, I've written for brands across consumer tech, retail, e-commerce, and global tech. Currently, I'm the content engine behind erafone, iBox, and Samsung by erafone — three leading retail brands under Erajaya Digital — producing content across every format imaginable.

My work spans the full content spectrum: from short-form video scripts (TikTok, Instagram Reels) that stop the scroll, to landing pages that convert, to email campaigns that engage, to in-app UI copy that guides users. I've also written English content for Singapore-based clients (Winehours) and crafted B2B technical content for enterprise IT brands.

My strength isn't just writing — it's translating business goals into content that people understand, connect with, and act on. Whether it's a national campaign, a product launch, or a sustainability initiative, I turn complex ideas into clear, compelling copy across every channel.

Currently working in-house at Erajaya, I'm now actively seeking global remote opportunities — full-time or freelance — in content strategy, copywriting, and brand storytelling roles.

🎤 Also available for voice over — corporate videos, commercials, and explainer content.

Certifications
Languages
  • English — Fluent (written & spoken)
  • French — B1 Level
  • Indonesian — Native
Availability
  • Full-time Remote
  • Freelance / Contract
  • Jakarta (UTC+7)
  • Voice Over available
Featured Work

Three Companies, One Voice

2020–2026 · Content across retail tech, B2B IT, and multi-industry agency work — from TikTok scripts to crisis response to corporate strategy.

● Current 2022–2026 · 4+ years
Erajaya Digital

Content Strategist &
Copywriter

Sole content strategist for erafone, iBox, and Samsung by erafone — 700+ assets across every format, from short-form video and live commerce to crisis response and corporate press.

100+
Video Scripts
150+
KOL & Live
50+
Landing Pages
34
Press Articles
100+
Campaign Messaging
erafone Content Campaigns & Series iBox Samsung Press & Marketing
View full Erajaya portfolio
2021–2022
AMT IT Solutions

B2B Tech Content Lead

Content lead for enterprise IT — SEO articles, landing pages, and live commerce for 6 partner brands including Sangfor, Microsoft, HPE, and Galvanize.

100+
SEO Articles
20+
Landing Pages
20+
Video Scripts
View AMT portfolio
2020–2021
Anomali Studio

Multi-Industry Writer

Agency-side writer across 6 client verticals — wine retail, F&B, automotive, home living, health, and wedding services. Bilingual EN & ID.

6
Industries
5
Formats
2
Languages
View Anomali portfolio
Voice Over Portfolio

Bringing Scripts to Life

A collection of voice over work for corporate campaigns, commercials, and explainer content.

🎤 View Full Voice Over Portfolio →
20+ projects · Samsung · erafone · POLRI · Pertamina · Semen Tonasa
Global & Remote Ready

Why Work With Me

A content strategist & copywriter who delivers impact, wherever you are.

✍️ 700+ Content Assets Delivered

  • 8+ years crafting content for global tech brands (Samsung, Apple/iBox, erafone)
  • From TikTok scripts to app store listings to press releases
  • Proven ability to scale content across multiple brands & formats

🎯 Full-Funnel Content Range

  • Awareness: TikTok scripts, social content, advertorials
  • Consideration: Landing pages, email campaigns, product copy
  • Conversion: Google Ads, CTAs, livestream scripts
  • Retention: In-app UI, onboarding, help content

💻 Remote-Ready Professional

  • Fluent in English & Indonesian
  • Experienced with global remote teams
  • Slack, Notion, Zoom, Loom, async workflow
  • Jakarta (UTC+7) — flexible with global timezones
  • Voice Over available
⏰ Jakarta (UTC+7) · Open to global timezones — SG, MY, EU, AU & beyond
Skills & Tools

What I Bring to the Table

The content formats I write, the strategy I bring, the brand narratives I build, and the tools I use every day.

Content Formats

  • Short-Form Video Scripts
  • Landing Page & Web Copy
  • Email & WhatsApp Campaigns
  • UX & In-App Copy
  • Ad Copy (Google, Meta, TikTok)
  • Press Releases & Advertorials
  • Product Descriptions

Content Strategy

  • Content Pillars & Thematic Planning
  • Editorial Calendars
  • Audience Research & Messaging
  • Omnichannel Campaign Strategy
  • Performance Tracking
  • A/B Testing Mindset

Brand & Narrative

  • Brand Storytelling
  • Campaign Narratives
  • Taglines & Slogans
  • Brand Voice & Tone Guidelines
  • Brand Positioning
  • Purpose-Driven Content (CSR)

Tools & Tech

  • CMS (WordPress)
  • Canva
  • Notion, Trello, Slack
  • ChatGPT / Claude (prompting)
  • Google Workspace
  • Zoom / Meet / Teams
  • Voice Over & Narration
Experience & Education

The Journey So Far

Education
Universitas Negeri Jakarta
Bachelor of English Literature · 2011–2015
Institut Français D'Indonésie
French B1 Level · 2011–2014
LB LIA English Course
High-Intermediate · 2008–2010

Senior Content Strategist & Copywriter

erafone · iBox · Samsung by erafone (Erajaya Digital) · 2022 — Present
  • Short-Form Video Scripts: Wrote 100+ TikTok & Reels scripts — from product promos with scroll-stopping hooks to educational content and trend-jacking fun content for Gen Z audiences.
  • Landing Page & Web Copy: Crafted conversion-focused copy for campaign landing pages, microsites, and CTA buttons — including the "Waspada Penipuan" crisis landing page and "erafone Jaga Bumi" CSR microsite.
  • Email & WhatsApp Campaigns: Wrote 13+ email and WhatsApp blast campaigns for product launches, flash sales, and customer loyalty programs — driving direct stakeholder engagement.
  • UX & Product Copy: Developed the complete content suite for the erafone app launch — app store listing, onboarding flow, in-app UI wording, and microcopy for a smooth user experience.
  • Brand Storytelling & Campaign Messaging: Named and built the "erafone Jaga Bumi" CSR campaign from scratch, and ensured message consistency across 5+ touchpoints for the Festival Belanja erafone national campaign.
  • Brand Voice & Taglines: Developed 15+ taglines and slogans including "erafone Lebih Dekat," "Upgrade Terusss," and "Bebas Tukar" — defining brand identity across 3 sub-brands.

Copywriter

AMT IT Solutions · 2021 — 2022
  • Wrote 100+ SEO blog posts on cyber security, cloud computing, ransomware, GRC, HCI, and RPA for 6+ enterprise IT brands.
  • Translated complex technical concepts into accessible B2B content for blogs, LinkedIn, and Instagram.
  • Note: My early experience in B2B technical writing taught me how to translate complex technical concepts for different audiences — a skill I use daily to simplify product features in consumer campaigns.

Social Media & Content Writer

Anomali Studio · 2020 — 2021
  • Managed social media content for 5+ brands across F&B, healthcare, home living, and retail wine.
  • Wrote English content for Singapore-based wine retailer (Winehours) — captions, promos, and wine reviews for an international audience.
  • Increased follower engagement by 220% in 6 months.

Editor & Translator, Social Media & Copywriter

PT. Warung Kreasi Indonesia (Ze Journal) · 2017 — 2020
  • Wrote, edited, and published engaging content for Ze Journal Indonesia's social networks in English and Indonesian.
  • Awarded Best Employee 2× for outstanding performance.
Contact

Let's Talk.

Available for full-time remote, freelance, or contract work. If you're building a consumer brand and need strategic content — from short-form video scripts to landing pages to email campaigns — I'd love to hear from you.

📧 indahajengs2@gmail.com 💼 LinkedIn Profile 📄 View CV
Open to Opportunities

📍 Jakarta (UTC+7)
Open to global timezones — SG, MY, EU, AU & beyond.

Response time: usually within 24 hours on weekdays.