Available for Global Remote Work

Brand Communications &
Content Strategist

Campaign Messaging · Brand Storytelling · Retail Marketing

I help consumer brands build reputation and drive business through strategic communication — translating business goals into campaign messaging, brand storytelling, and retail marketing that people actually connect with.
Jakarta · Open for global remote roles

📰 Media Relations · 12.2M+ Impressions 🛡️ Crisis Communication 🌍 CSR & Sustainability
View Communications Work All Projects
At a glance
Indah Ajeng photo
Indah Ajeng
Brand Communications & Content Strategist
8+
Years in brand communications & content
3
Sub-brands managed
12.2M+
Media impressions earned
8
Cities reached per campaign
Campaign Messaging Brand Storytelling Retail Marketing Media Relations Crisis Comms CSR Communications
About

Hi, I'm Indah.

I'm a Brand Communications & Content Strategist who helps consumer brands tell their story, connect with customers, and build reputation through campaign messaging, brand storytelling, and retail marketing. For the past 4+ years, I've been leading brand communications for erafone, iBox, and Samsung by erafone — three leading retail brands under Erajaya Digital.

My work spans the full spectrum of brand communications: from campaign messaging that drives retail marketing, to brand storytelling that builds emotional connection, to media relations that secure earned coverage in national outlets (ANTARA News, RRI, Tribun).

Beyond retail marketing, I've written English content for Singapore-based clients (Winehours) and managed social media for F&B, healthcare, home living, and B2B IT brands — from content planning to copywriting to performance tracking.

My strength isn't just writing — it's translating business goals into communication that people understand and connect with. Whether it's a national campaign, a sustainability initiative, or a proactive crisis communication strategy, I turn complex ideas into clear, compelling brand messaging.

Currently working in-house at Erajaya, I'm now actively seeking global remote opportunities — full-time or freelance — in brand communications, content strategy, and retail marketing roles.

🎤 Also available for voice over — corporate videos, commercials, and explainer content.

Certifications
Languages
  • English — Fluent (written & spoken)
  • French — B1 Level
  • Indonesian — Native
Availability
  • Full-time Remote
  • Freelance / Contract
  • Jakarta (UTC+7)
  • Voice Over available
Brand Communications & PR

8 Functions of Strategic Communications

From media relations and crisis communication to CSR storytelling and stakeholder engagement — here's how I manage the full brand communications ecosystem.

01
Media Relations

Press Releases & Earned Media

49 projects · 12.2M+ impressions · 14 outlets

What I did
  • Wrote localized press releases for 8-city tour
  • Secured coverage from ANTARA, RRI, Tribun
  • Authored corporate announcements for 32+ stores
📰 12.2M+ earned media impressions
🏙️ 8 cities · 14 media outlets
2022–Present
View →
02
Crisis Communication

Reputation & Crisis Management

7 projects · 3 sub-brands · Brand protection

What I did
  • Developed proactive "Waspada Penipuan" campaign
  • Created landing page & social media scripts
  • Educated millions of customers on scam prevention
🛡️ Brand protection · Reputation management
📱 Reached millions across multiple channels
2024–Present
View →
03
CSR Communications

Sustainability & Social Impact

erafone Jaga Bumi · 2,362 e-waste units · National

What I did
  • Named and built campaign from the ground up
  • Crafted messaging framework & press releases
  • Secured coverage from ANTARA News and RRI
🌍 2,362 e-waste units collected
🌱 170,080 kg CO₂ reduced
2023–2024
View →
04
Corporate Comms

Corporate Narrative & Brand Positioning

15+ taglines · 8 campaign narratives

What I did
  • Developed taglines for Eraversary, Upgrade Terusss
  • Created "erafone Lebih Dekat" campaign narrative
  • Wrote corporate video scripts & company profile
🏷️ Defined brand identity for 3+ sub-brands
🎯 Consistent messaging across all touchpoints
2022–Present
View →
05
Thought Leadership

Advertorial & Public Education

20+ articles · External media · Consumer education

What I did
  • Authored advertorial series on warranties, buying guides
  • Positioned erafone as a trusted advisor in tech retail
  • Educated public on product safety and consumer rights
💡 Brand authority · Public trust
📰 Published in external media
2022–2025
View →
06
Stakeholder Comms

Email & WhatsApp Blast Campaigns

13+ campaigns · 2 channels · Customer engagement

What I did
  • Crafted email and WhatsApp blast copy for campaigns
  • Managed stakeholder communications for app launch
  • Ensured consistent messaging across all channels
📬 Direct stakeholder engagement
✅ Consistent brand messaging
2024–Present
View →
07
Internal Comms

Internal & Employee Communications

5+ projects · SOP · Internal emails · Team alignment

What I did
  • Wrote internal SOP communications for store ops
  • Crafted internal email blasts for employee engagement
  • Aligned customer-facing teams on crisis messaging
🗣️ Team alignment · Clear processes
📋 Consistent internal messaging
2023–Present
View →
08
Executive Comms

Spokesperson & KOL Preparation

14+ projects · KOL briefings · Live scripts

What I did
  • Prepared talking points for KOLs and executives
  • Wrote live host scripts for major events
  • Crafted interview questions and briefing materials
🎤 Consistent executive messaging
📋 Clear, on-brand talking points
2022–Present
View →
Selected Projects

Campaigns that Actually Moved the Needle

From omnichannel retail campaigns to sustainability storytelling — here's a taste of what I do.

01
Omnichannel Campaign

Festival Belanja erafone + App Launch

Corporate comms · 1.5 months · 8 cities

What I did
  • Spearheaded communication strategy for flagship shopping festival
  • Wrote Google Ads, email blasts, landing page, in-app UI
  • Crafted app store description and onboarding copy
8-city roadshow
Read → Press ↗
02
CSR Communications

erafone Jaga Bumi — E-waste Campaign

Sustainability · CSR · Media relations

What I did
  • Named the campaign and built the complete messaging framework
  • Crafted landing page copy, dropbox wording, video scripts
  • Wrote press releases distributed to ANTARA News & RRI
🌍 2,362 e-waste units collected
🌱 170,080 kg CO₂ reduced
National · 14 provinces
Read → ANTARA ↗
03
Media Relations

erafone Lebih Dekat — Social Experiment

Experiential · 8-city press tour · 12.2M+ impressions

What I did
  • Wrote localized press releases for each of 8 city stops
  • Scripted all "MinEra" character content
  • Secured coverage across AyoBandung, Tribun, WASPADA
8 cities · Rp15M prize pool/city
Read → WASPADA ↗
04
Crisis Communication

Waspada Penipuan — Reputation Management

Proactive crisis comms · 3 sub-brands · Brand protection

What I did
  • Developed crisis messaging framework across 3 sub-brands
  • Wrote landing page copy for erafone.com
  • Created social media scripts educating millions of customers
🛡️ Proactive reputation protection
📱 Reached millions across multiple channels
2024–Present
Read →
05
B2B Technical Writing

AMT IT Solutions — 20+ SEO Blog Posts

B2B content · 6 enterprise IT brands

What I did
  • Wrote SEO-optimized blog posts for 6 enterprise IT brands
  • Translated complex technical concepts into accessible content
  • Topics: cyber security, cloud computing, GRC, HCI, RPA
20+ posts · 6+ brands
Read →
06
English Content · Singapore

Winehours — Social Media for Wine Retailer

Full English content for Singapore-based audience

What I did
  • Wrote Instagram captions, promos, wine reviews in English
  • Created promotional campaigns (Mayday, Mid Year Sale)
  • Crafted educational content: wine tips & food pairing
2021 · SG market
Read →
Voice Over Portfolio

Bringing Scripts to Life

A collection of voice over work for corporate campaigns, commercials, and explainer content.

🎤 View Full Voice Over Portfolio →
20+ projects · Samsung · erafone · POLRI · Pertamina · Semen Tonasa
Global & Remote Ready

Why Work With Me

A brand communications strategist who delivers impact, wherever you are.

🌍 8+ Years of Impact

  • Brand communications for global tech brands (Samsung, Apple/iBox, erafone)
  • Managed 3 sub-brands simultaneously
  • Led brand communications for 8-city national campaigns

📰 Media Relations & Crisis Comms

  • Secured 12.2M+ earned media impressions
  • Coverage from ANTARA News, RRI, Tribun Network
  • Proactive reputation management across 3 sub-brands

💻 Remote-Ready Professional

  • Fluent in English & Indonesian
  • Experienced with global remote teams
  • Slack, Notion, Zoom, Loom, async workflow
  • Jakarta (UTC+7) — flexible with global timezones
  • Voice Over available
⏰ Jakarta (UTC+7) · Open to global timezones — SG, MY, EU, AU & beyond
Skills & Tools

What I Bring to the Table

Brand Communications

  • Campaign Messaging & Strategy
  • Brand Storytelling & Narrative Development
  • Media Relations & Press Releases
  • Crisis Communication & Reputation Management
  • CSR & Sustainability Communications
  • Stakeholder & Internal Communications

Content Strategy

  • Retail Marketing Content
  • Omnichannel Campaign Thinking
  • SEO Content & Keyword Mapping
  • A/B Testing Mindset
  • Marketing Funnels
  • Brief Interpretation

Platforms & Formats

  • TikTok / Instagram Reels Scripts
  • YouTube Scripts
  • In-app UI/UX Copy
  • Landing Page Copy
  • Press Releases & Advertorials
  • B2B Technical Writing

Tools & Tech

  • CMS (WordPress)
  • Canva
  • Notion, Trello, Slack
  • ChatGPT / Claude (prompting)
  • Google Docs / Drive
  • Zoom / Google Meet / Teams
  • Voice Over & Narration
Experience & Education

The Journey So Far

Education
Universitas Negeri Jakarta
Bachelor of English Literature · 2011–2015
Institut Français D'Indonésie
French B1 Level · 2011–2014
LB LIA English Course
High-Intermediate · 2008–2010

Senior Brand Communications & Content Strategist

erafone · iBox · Samsung by erafone (Erajaya Digital) · 2022 — Present
  • Brand Communications & Media Relations: Led brand communications for national campaigns, authoring press releases that secured 12.2M+ earned media impressions across 8 cities (AyoBandung, Tribun Surabaya, WASPADA).
  • CSR & Sustainability Communications: Developed messaging framework and press materials for "erafone Jaga Bumi" — a campaign that collected 2,362 e-waste units, reduced CO₂ by 170,080 kg, and earned coverage from ANTARA News & RRI.
  • Crisis Communication & Reputation Management: Developed and executed a proactive communications strategy to counter scams misusing the brand name. Created cross-channel messaging (landing page, social media, internal comms) that educated millions of customers and protected brand reputation.
  • Retail Marketing & Omnichannel Strategy: Spearheaded brand communication strategy for a 1.5-month flagship campaign ("Festival Belanja erafone"), ensuring message consistency across all touchpoints — Google Ads, email, in-app UI, and live broadcasts.
  • Stakeholder & Internal Communications: Aligned messaging across legal, customer service, marketing, and social media teams, ensuring a unified public response to reputation threats and product launches.

Copywriter

AMT IT Solutions · 2021 — 2022
  • Wrote 20+ SEO blog posts on cyber security, cloud computing, ransomware, GRC, HCI, and RPA for 6+ enterprise IT brands
  • Translated complex technical concepts into accessible B2B content for blogs, LinkedIn, and Instagram
  • Note: My early experience in B2B technical writing taught me how to translate complex technical concepts for different audiences — a skill I use daily to simplify product features in press releases and consumer campaigns.

Social Media & Content Writer

Anomali Studio · 2020 — 2021
  • Managed social media content for 5+ brands across F&B, healthcare, home living, and retail wine
  • Wrote English content for Singapore-based wine retailer (Winehours) — captions, promos, and wine reviews
  • Increased follower engagement by 220% in 6 months

Editor & Translator, Social Media & Copywriter

PT. Warung Kreasi Indonesia (Ze Journal) · 2017 — 2020
  • Wrote, edited, and published engaging content for Ze Journal Indonesia's social networks in English and Indonesian
  • Awarded Best Employee 2× for outstanding performance
Contact

Let's Talk.

Available for full-time remote, freelance, or contract work. If you're building a consumer brand and need strategic brand communications — I'd love to hear from you.

📧 indahajengs2@gmail.com 💼 LinkedIn Profile 📄 View CV
Open to Opportunities

📍 Jakarta (UTC+7)
Open to global timezones — SG, MY, EU, AU & beyond.

Response time: usually within 24 hours on weekdays.