Why This Matters
📬
Stakeholder communication is the bridge between a brand and its audience.
Through email and WhatsApp blast campaigns, I've directly engaged customers, partners,
and employees — from promoting festival sales to announcing app launches to sharing
exclusive vouchers. Every message is crafted to be clear, actionable, and
on-brand.
Overview
Direct Stakeholder Engagement
Email and WhatsApp blast campaigns are a direct line to stakeholders —
customers, partners, and employees. I've crafted messages for a wide range of purposes:
promoting festival sales, announcing app launches, sharing exclusive vouchers, and
communicating internal updates.
The challenge is balancing clarity, urgency, and brand voice.
Every message must be immediately understandable, drive action, and feel like it's coming
from a trusted source — not spam.
Projects
13+ Email & WhatsApp Blast Campaigns
Here is the complete list of email and WhatsApp blast campaigns I've
worked on at Erajaya Digital.
✉️
iBox — Wording Email Marketing Automation
Email automation copy for iBox customer nurture
Email
2022
✉️
iBox — Email Marketing Automation
Email automation campaign for iBox
Email
2022
✉️
Email Blast KV Apple Ramadhan Festival
Ramadhan campaign email for Apple products
Email
2024
✉️
Email Blast Game "Cari Kata" — Festival Belanja erafone
Interactive email game for FBe campaign
Email
2024
💬
WA Blast — Ajakan Klaim Poin MyEraspace
Customer notification to claim loyalty points
WhatsApp
2025
💬
WA Blast — Notifikasi Voucher MyEraspace 500rb
Customer notification of successful voucher redemption
WhatsApp
2025
💬
WA Blast — Program Upgrade Terusss
Promotional blast for upgrade program
WhatsApp
2025
💬
WA Blast — Promo Festival Belanja erafone
Festival shopping campaign promotion
WhatsApp
2025
💬
WA Blast — Promo Upsize TV 55 Inch
Promotional blast for TV upsize campaign
WhatsApp
2025
🏢
Email Blast Internal — Ajakan Download Aplikasi erafone
Internal email encouraging employees to download the app
Email
2025
✉️
Email Blast Eksternal — Ajakan Download Aplikasi erafone
External email blast for app download campaign
Email
2025
💬
WA Blast — Ajakan Download Aplikasi erafone
WhatsApp blast for app download campaign
WhatsApp
2025
🏢
Email Blast — Flash Deal Special
Internal email blast for employee-exclusive flash deals
Email
2026
🏢
Email Blast Potluck Brand Asia
Internal email blast for employee event
Email
2026
Results
Campaign Impact
Measured Outcomes
13+
Email & WA blast campaigns
2
Channels (Email + WhatsApp)
2
Audience types (External + Internal)
✅
Direct Engagement: Reached thousands of customers and employees
directly through personalized email and WhatsApp messages.
✅
Campaign Support: Successfully supported major campaigns
(Festival Belanja erafone, Ramadhan Festival, App Launch) with targeted
blast communications.
✅
Customer Loyalty: Strengthened customer relationships through
timely, relevant notifications and exclusive offers.
✅
Internal Alignment: Kept employees informed and engaged
through clear, regular internal communications.
Impact measured through campaign performance metrics and stakeholder
engagement data.