Preparing Public-Facing Talent
Spokesperson and KOL preparation is a critical function of brand communications. When a brand's representative speaks publicly — whether at a product launch, a live event, or on social media — their words shape public perception and build brand trust.
I've prepared materials for a wide range of public-facing talent: KOLs (Key Opinion Leaders) for product campaigns, MCs for live events, and executive spokespersons for major launches — ensuring every public appearance reinforces the brand's narrative.
What I Did
- 01 KOL Briefings: Prepared briefing documents and talking points for KOLs participating in product campaigns and events, ensuring consistent brand messaging across all public appearances.
- 02 Live Scripts: Wrote complete scripts for live hosts and MCs for major events (iPhone 15 launch, PRJ, erafone Fair) that delivered clear, on-brand messaging.
- 03 Interview Questions: Created interview question banks and Q&A documents for talent and spokespersons, ensuring consistent brand storytelling.
- 04 Talking Points: Developed key talking points that ensured consistent, on-brand messaging across all public appearances, building brand credibility.
- 05 KOL Testimonials: Wrote testimonial scripts for KOLs sharing their shopping experiences with erafone, reinforcing brand trust.
- 06 Event Support: Provided communications support for event activations (PRJ, erafone Fair, Tech Talk) to ensure consistent brand narrative.
14+ Spokesperson & KOL Preparation Projects
Here is the complete list of spokesperson and KOL preparation projects I've worked on at Erajaya Digital to ensure consistent brand messaging.
Talking Points: erafone Fair Kokas
One example of my spokesperson preparation work is the talking points document for erafone Fair at Kota Kasablanka — ensuring consistent brand messaging across all public-facing talent.
Purpose: Ensure consistent, on-brand messaging across all public-facing talent during the event, reinforcing brand narrative.
Format: Key talking point document with brand messaging, product highlights, and CTA guidance.
Campaign Impact
Impact measured through event execution quality, spokesperson performance, and brand consistency metrics.
Why This Matters for Brand Communications
This work demonstrates my ability to:
- ✓ Translate brand goals into clear, on-brand talking points and scripts that spokespersons can deliver confidently.
- ✓ Ensure consistent brand narrative across all public appearances — from product launches to social media to live events.
- ✓ Build brand credibility through thoughtful, well-prepared spokesperson materials that build trust with audiences.
- ✓ Prepare diverse talent — from KOLs to MCs to executives — with the right messaging for their specific role and platform.
- ✓ Strengthen brand equity through consistent public messaging that reinforces brand identity and builds long-term trust.